---
name: copywriting
description: Concise copywriting rules for design text content
phase: [generation]
trigger:
  keywords:
    [
      landing,
      marketing,
      hero,
      website,
      官网,
      首页,
      产品页,
      copy,
      text,
      headline,
      content,
      文案,
      标题,
      内容,
    ]
priority: 40
budget: 1000
category: knowledge
---

COPYWRITING:

- Headlines: 2-6 words. Subtitles: 1 sentence <=15 words.
- Feature titles: 2-4 words. Descriptions: 1 sentence <=20 words.
- Buttons: 1-3 words. Card text: <=2 sentences. Stats: number + 1-3 word label.
- NEVER 3+ sentence paragraphs. Distill to essence. Power words > vague adjectives.
