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open-design/design-templates/html-ppt-zhangzara-stencil-tablet/example.html
Tom Huang b5eb8c1647
feat: generic skills + split skills/design-templates + finalize-design API (#955) 
* feat: general-purpose skills with @-mention composition and user import

Lift skills from "one mode-bound skill per project" to a generic capability
the user can compose per turn:

- Daemon: scan multiple skill roots (user-skills under runtime data, then
  the bundled `skills/`); user-imported skills can shadow built-ins by id.
- New `POST /api/skills/import` and `DELETE /api/skills/:id` endpoints,
  with CONFLICT/BAD_REQUEST/NOT_FOUND error codes and built-in delete
  protection.
- ChatRequest gains `skillIds: string[]`; the chat run concatenates each
  picked skill's body (and merges craftRequires) into the system prompt
  for that turn only — the project's persistent `skillId` is untouched.
- Web composer: `@` popover now lists skills alongside project files;
  picks render as removable chips above the textarea and ride along with
  the request as `skillIds`.
- Settings → Library: import form (name/description/triggers/body),
  per-card delete for user skills, "user" origin badge.

* chore(web): drop welcome pet teaser + add ds→prompt-template mapping util

- SettingsDialog: remove the inline pet adoption teaser from the welcome
  panel so the first-run modal stays focused on configuration.
- New `inferPromptTemplateCategoriesForDs(ds)` helper that maps a design
  system's authored metadata to prompt-template gallery categories.
  Imported by the design-system gallery wiring on a sibling branch; no
  callers in this branch yet.

* feat: split skills/design-templates and add finalize-design API

Phase 0 of the skills/design-templates refactor (specs/current/
skills-and-design-templates.md):

- Move ~104 rendering catalogue entries from skills/ to design-templates/
  and keep skills/ for the small set of functional skills that *do work*
  on user input (utilities, briefs, packagers).
- Add design-templates/AGENTS.md and skills/AGENTS.md describing the
  contract, and a brand-agnostic craft/ surface for opt-in craft rules.
- Daemon: add DESIGN_TEMPLATES_DIR / USER_DESIGN_TEMPLATES_DIR roots and
  an /api/design-templates surface mirroring /api/skills. Asset/example
  routes still span both registries so existing srcdoc URLs keep
  resolving across the rename.
- Web: split LibrarySection into SkillsSection + DesignSystemsSection,
  rename the EntryView "Examples" tab to "Templates", and update locales
  + the New-project picker accordingly.

Adds the finalize-design endpoint:

- New apps/daemon/src/finalize-design.ts and packages/contracts/src/api/
  finalize.ts — one-shot synthesis of a project's transcript + active
  design system + current artifact into <projectDir>/DESIGN.md via the
  Anthropic Messages API. Per-project .finalize.lock mirrors the
  transcript-export hygiene from PR #493; provider credentials are not
  persisted by the daemon.

Other supporting changes:

- README + AGENTS.md updates to document the new directory split and
  craft/ surface, plus i18n strings across 13 locales.
- Test refactors and new coverage (finalize-design, runs, sidecar
  server, plus refreshed daemon integration tests).
- .gitignore: scope the *.exe ignore to /OpenDesign.exe so legitimate
  vendor binaries are no longer hidden.

* fix(merge): move clinical-case-report to design-templates/

Origin/main added the clinical-case-report skill under skills/ before
the skills/design-templates split landed. Its od.mode is prototype, so
per specs/current/skills-and-design-templates.md it is a design template
and belongs alongside the other rendering catalogue entries — not under
the slimmed-down functional skills/ root. Moving it keeps the EntryView
Templates tab consistent with origin/main's intent.

* feat(skills): curated design/creative catalogue + collapsible Settings rows

Seed ~100 curated design/creative skill stubs under skills/ sourced from
awesome-claude-skills (ComposioHQ) and awesome-agent-skills (VoltAgent).
Each stub carries an od.category tag so the new filter pill row in
Settings -> Skills can group them. The seed script
(scripts/seed-curated-design-skills.ts, pnpm seed:curated-design-skills)
is idempotent: it only creates folders that don't already exist, so
hand-edited stubs are never overwritten.

- Daemon: parse and surface od.category on SkillInfo with a strict slug
  normaliser; mirror the field on SkillSummary in @open-design/contracts.
  Category is purely a UI hint — system-prompt composition is unchanged.
- Web: rewrite SkillsSection from a left-list / right-detail grid into a
  vertical stack of collapsible rows mirroring the External MCP panel
  (header always visible with name + mode/source/category pills + per-row
  enable toggle; SKILL.md preview, file tree and inline edit form expand
  on demand). Add a Category filter row above the list. Reorder Settings
  nav so Skills + External MCP sit above the Composio/MCP cluster. Update
  composer placeholder/hint across 17 locales to advertise '@ files or
  skills · / for commands'.
- Docs: extend skills/AGENTS.md with the curated catalogue rules
  (idempotency, category vocabulary, no upstream vendoring).

Co-authored-by: Cursor <cursoragent@cursor.com>

* test(skills): teach localized-content + system-prompt tests about the skills/design-templates split

mrcfps blocking review on PR #955: the skills/design-templates split
(b5993385) moved ~110 SKILL.md entries out of `skills/` and into
`design-templates/`, but two repo-level tests still hard-coded the
single-root layout, so CI gates went red on the merged branch:

- `e2e/tests/localized-content.test.ts` only scanned `<repo>/skills`
  while the locale `skillCopy` map keeps id-keyed entries spanning
  both roots (ExamplesTab/Templates uses one lookup regardless of
  origin). Teach the helper to read both `skills/` and
  `design-templates/`, deduplicating ids so the union matches the
  localized claim.
- `apps/daemon/tests/prompts/system.test.ts` read
  `skills/live-artifact/SKILL.md`, which now lives under
  `design-templates/live-artifact/`. Update the absolute path so
  composeSystemPrompt's coverage of the live-artifact preamble is
  exercised again.

Also enroll the curated design/creative catalogue (PR #955, ~91
stubs sourced from awesome-claude-skills / awesome-agent-skills) in
the DE / FR / RU `_SKILL_IDS_WITH_EN_FALLBACK` lists. The stubs are
English-only by design (frontmatter advertises an upstream URL); the
fallback list is exactly the place to acknowledge "we know this id
exists, English copy is fine here" so the localized-content coverage
gate passes without forcing a translation task per locale.

Co-authored-by: Cursor <cursoragent@cursor.com>

* fix(skills): always quote frontmatter name so importUserSkill round-trips numeric / boolean ids

mrcfps PR #955 review: `buildSkillMarkdown` emitted `name:
${escapeYamlString(name)}` without quotes, so YAML coerced names
like `123`, `true`, `false`, or `null` into non-string scalars on
re-parse. listSkills() then read `data.name` as a number/boolean
and the import flow's follow-up `findSkillById(skills, result.id)`
missed it, falling into `/api/skills/import`'s "imported skill
could not be re-read" 500 path for those ids.

Switch the emitter to a quoted scalar (`name: "..."`) — the
double-escape already in `escapeYamlString` makes the quoted form
safe — and add a round-trip test covering `123`, `true`, `false`,
`null`, and `0` to lock in the contract.

Co-authored-by: Cursor <cursoragent@cursor.com>

* fix(web): drop staged-skill chips when the matching @<id> token leaves the draft

mrcfps PR #955 review: `submit()` always forwarded every id in
`stagedSkills`, but that state was only mutated on picker click and
chip removal. Hand-deleting an `@<id>` token from the textarea left
the chip staged, so the request still carried `skillIds: [<id>]` and
the daemon composed a skill the prompt no longer referenced.

Sync the chips with the draft inside `handleChange()` by pruning
`stagedSkills` whenever the new value no longer contains the
`@<id>` token (using the same whitespace boundary as
`removeStagedSkill`'s strip regex). Comment explains why this
prune does not run for `staged` file attachments — users frequently
add files via the upload button without leaving an `@<path>` token,
so a symmetric prune there would erase legitimate uploads.

Co-authored-by: Cursor <cursoragent@cursor.com>

* fix(daemon): stage @-composed skills' side files alongside the active skill

codex PR #955 review: composing a per-turn `@`-picked skill into the
system prompt appended its body (with the `withSkillRootPreamble`
guidance pointing at relative paths under `<cwd>/.od-skills/<folder>/`)
but never staged the actual folder. `startChatRun` only copied
`activeSkillDir`, so when the project's primary skill was different
(or absent) the composed skill's references/, examples/, and scripts/
files lived only at their absolute repo path — agents that honour
the cwd-relative form (or that don't get `--add-dir`, e.g. Codex with
allowlisted gpt-image projects) couldn't reach them.

Thread the composed skills' dirs out of `composeDaemonSystemPrompt`
as `extraSkillDirs` and stage each one through the same
`stageActiveSkill` API used for the primary skill. Dedupe by folder
basename so a project whose primary skill is also `@`-composed isn't
copied twice. Each preamble already advertises its own folder, so the
prompt and the staged tree stay aligned without further changes.

Co-authored-by: Cursor <cursoragent@cursor.com>

* fix(web): respect the Library disable toggle in the project @-mention picker

codex PR #955 review: only `EntryView` received `enabledSkills`
(filtered against `config.disabledSkills`); active projects still
got `skills={skills}` raw, so a skill the user disabled in Settings
kept appearing in the project's `@`-mention popover and could ride
along to the daemon via `skillIds`. That broke the Library toggle
for any project opened on the post-split branch.

Compute a functional-skills-only enabled subset
(`enabledFunctionalSkills`) and pass it into `<ProjectView>` instead.
Templates stay separate — design-templates are filtered through their
own `enabledDesignTemplates` memo for the Templates gallery — so
ProjectView's chat composer still only sees skills, never templates,
matching the pre-split prop surface.

Co-authored-by: Cursor <cursoragent@cursor.com>

* test(e2e): mock /api/design-templates for example-use-prompt flow

The Templates tab in EntryView fetches from /api/design-templates after
the skills/design-templates split (specs/current/skills-and-design-templates.md).
The example-use-prompt Playwright scenario only mocked /api/skills, so the
gallery card never appeared and the test timed out waiting on
example-card-warm-utility-example. Serve the same fixture summary on both
endpoints so the templates gallery renders the card the test clicks.

Co-authored-by: Cursor <cursoragent@cursor.com>

* test(tools-pack): create design-templates fixture for resources test

The packaging resources copy now bundles the new design-templates tree
alongside skills (see resources.ts BUNDLED_RESOURCE_TREES). The
copyBundledResourceTrees fixture only created skills, design-systems,
craft, etc., so the recursive copy crashed with ENOENT on
design-templates before it could check the prompt-templates assertion.
Add the missing fixture directory so the test exercises the same set
of resource trees the packaged build does.

Co-authored-by: Cursor <cursoragent@cursor.com>

* fix(skills): clone built-in side files into the shadow on first edit

mrcfps PR #955 review: editing a built-in skill wrote a USER_SKILLS_DIR
shadow folder that contained only a new SKILL.md. The next listSkills()
pass surfaced the shadow as the active dir, but every side-file resolver
(/api/skills/:id/files, /example, /assets/*, the system-prompt preamble,
and the per-turn cwd staging) reads through skill.dir. With nothing but
SKILL.md in the shadow, the bundled assets/, references/, scripts/, and
examples/ disappeared the moment the user hit save — a built-in like
last30days or live-artifact would break immediately after edit instead
of just having its body overridden.

Teach updateUserSkill() to take a `sourceDir` and clone every entry
except SKILL.md / dotfiles into the shadow on the very first edit. The
shadow stays self-contained, so all the resolvers keep working without
fallback bookkeeping. Subsequent edits detect the existing shadow and
skip the clone, so user tweaks under the side tree survive a re-save.

Wire `sourceDir: skill.dir` from server.ts's PUT /api/skills/:id handler
and add two regression tests:
- 'clones built-in side files into the shadow on the first edit' walks
  the file tree after save and asserts assets/template.html, references/
  notes.md, and scripts/helper.sh all round-trip from the built-in.
- 'preserves user-edited side files on subsequent edits' edits the
  staged assets/template.html, re-saves, and confirms the user content
  is still there.

Co-authored-by: Cursor <cursoragent@cursor.com>

* test(e2e): rename home tab from Examples to Templates

The Examples tab was renamed to Templates in EntryView (b5993385's
skills/design-templates split — entry.tabExamples became entry.tabTemplates
and the tab value moved from 'examples' to 'templates'), but
entry-chrome-flows still asserted the old label and testId. Update both.

* fix(skills+web): preserve template body in API mode and dir-based skill delete

Two follow-ups from PR #955 review:

1. ProjectView only received `enabledFunctionalSkills`, but
   `composedSystemPrompt()` still resolved `project.skillId` through that
   prop and `fetchSkill()`. Projects created from the new
   `/api/design-templates` surface keep a template id in `project.skillId`,
   so opening one in API mode dropped the template body from the system
   prompt and the upstream request ran without the project's primary
   template instructions. Now ProjectView takes a separate
   `designTemplates` prop (the unfiltered template list, so a
   later-disabled template still loads for projects already created from
   it) and `composedSystemPrompt()` plus the metadata / `isDeck` lookups
   fall back to that list, with `fetchDesignTemplate()` as the body-fetch
   fallback to `fetchSkill()`. The chat composer's `@`-picker keeps
   receiving only the enabled functional skills.

2. `DELETE /api/skills/:id` used `deleteUserSkill(USER_SKILLS_DIR, skill.id)`
   which re-slugified the frontmatter id and removed
   `<userSkillsDir>/<slug>/`. That matched the import shape but missed the
   install shape — `installFromTarget` writes the folder at
   `sanitizeRepoName(url)` (GitHub) or `path.basename(realpath)` (local
   symlink), neither of which is guaranteed to equal the slugified
   frontmatter `name`. A duplicate `app.delete('/api/skills/:id', ...)`
   handler at the install routes never fired because Express resolved the
   earlier registration first, leaving the install/uninstall path without
   working teardown. The handler now removes `skill.dir` (the absolute
   path listSkills already discovered) under a USER_SKILLS_DIR safety
   check, using `lstat` + `unlinkSync` so symlinked local installs unlink
   cleanly without recursing into the user's source tree. The dead
   duplicate handler is removed; `deleteUserSkill` is dropped from the
   server.ts import set (still exported and unit-tested in skills.ts).
   Regression coverage in `apps/daemon/tests/skills-delete-route.test.ts`
   pins both shapes plus the symlink-preserves-source case.

* test(daemon): point hyperframes system-prompt test at design-templates

The merge with main brought in a hyperframes system-prompt test that
reads `skills/hyperframes/SKILL.md`, but this branch's split moved
`hyperframes` into `design-templates/` (same migration as `live-artifact`
already handled above in this file). CI was failing with ENOENT on the
old path.

---------

Co-authored-by: Cursor <cursoragent@cursor.com>
2026-05-11 17:48:34 +08:00

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<!doctype html>
<html lang="en">
<head>
<meta charset="utf-8" />
<title>Stencil &amp; Tablet — Slide Template</title>
<meta name="viewport" content="width=device-width, initial-scale=1" />
<link rel="preconnect" href="https://fonts.googleapis.com" />
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin />
<link href="https://fonts.googleapis.com/css2?family=Bowlby+One&family=Stardos+Stencil:wght@400;700&family=Barlow+Condensed:wght@500;600;700;800;900&family=Inter:wght@400;500;600&display=swap" rel="stylesheet" />
<script src="assets/deck-stage.js"></script>
<style>
:root {
--bone: #E2DCC9;
--black: #000000;
--ink: #0A0A0A;
--paper: #F4EFE0;
--sienna: #A06A3C;
--magenta: #C73B7A;
--orange: #EE7A2E;
--teal: #2D7E73;
--blue: #3F73B7;
--mustard: #D8A93B;
--olive: #6F7A2E;
}
html, body { margin:0; padding:0; background:#1a1a1a; }
body { font-family: "Inter", "Helvetica Neue", Arial, sans-serif; color: var(--ink); }
deck-stage { background: #1a1a1a; }
section.slide { background: var(--bone); color: var(--ink); overflow: hidden; position: relative; }
section.slide.dark { background: var(--black); color: var(--bone); }
/* ---------- chrome ---------- */
.top {
position: absolute; top: 48px; left: 64px; right: 64px;
display: flex; align-items: center; justify-content: space-between;
font-family: "Barlow Condensed", "Helvetica Neue", sans-serif;
font-weight: 800;
font-size: 32px;
letter-spacing: .04em;
text-transform: uppercase;
line-height: 1;
}
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section.slide.dark .top { color: var(--bone); }
.footer {
position: absolute; left: 64px; right: 64px; bottom: 36px;
display: flex; justify-content: space-between; align-items: center;
font-family: "Barlow Condensed", sans-serif;
font-weight: 600; font-size: 22px;
letter-spacing: .08em;
text-transform: uppercase;
opacity: .75;
}
section.slide.dark .footer { color: var(--bone); }
/* ---------- shared tablet card ---------- */
.tablet { border-radius: 26px; padding: 38px 32px 32px; display: flex; flex-direction: column; position: relative; overflow: hidden; }
.tablet .num {
font-family: "Stardos Stencil", "Bowlby One", serif;
font-weight: 700;
line-height: .9;
color: var(--ink);
font-size: 220px;
letter-spacing: -.02em;
}
.tablet h3 {
font-family: "Stardos Stencil", serif;
font-weight: 700;
font-size: 30px;
line-height: 1;
text-transform: uppercase;
letter-spacing: .02em;
margin-top: auto;
margin-bottom: 14px;
}
.tablet p {
font-family: "Inter", sans-serif;
font-size: 22px;
line-height: 1.4;
color: var(--ink);
}
.tablet.dark { color: var(--bone); }
.tablet.dark h3 { color: var(--bone); }
.tablet.dark p { color: var(--bone); opacity: .9; }
/* =========== 01 COVER =========== */
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position: absolute; inset: 0;
display: grid;
grid-template-rows: 1fr auto;
padding: 48px 64px;
}
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font-family: "Barlow Condensed", sans-serif;
font-weight: 800; font-size: 28px; letter-spacing: .12em;
text-transform: uppercase; opacity: .8;
}
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font-family: "Stardos Stencil", serif;
font-weight: 700;
font-size: 220px;
line-height: .82;
letter-spacing: -.015em;
text-transform: uppercase;
color: var(--ink);
align-self: end;
margin: 0;
}
.s-cover h1 em { font-style: normal; color: var(--magenta); }
.s-cover .row {
display: flex; align-items: end; justify-content: space-between;
margin-top: 24px;
}
.s-cover .row .lockup { display: flex; align-items: center; gap: 18px; }
.s-cover .row .mark {
width: 56px; height: 56px; border-radius: 14px; background: var(--orange);
}
.s-cover .row .who {
font-family: "Barlow Condensed", sans-serif; font-weight: 700;
font-size: 30px; text-transform: uppercase; letter-spacing: .04em;
}
.s-cover .row .who small {
display: block; font-size: 22px; font-weight: 500; letter-spacing: .08em; opacity: .65;
}
.s-cover .row .date {
font-family: "Stardos Stencil", serif; font-weight: 700;
font-size: 36px; text-transform: uppercase;
}
.s-cover .shape {
position: absolute; right: 56px; top: 64px;
width: 320px; height: 380px;
color: var(--teal);
}
/* =========== 02 AGENDA (organic shapes on black) =========== */
.s-agenda { padding: 0; }
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position: absolute;
left: 64px; right: 64px; top: 200px; bottom: 100px;
display: grid;
grid-template-columns: repeat(4, 1fr);
gap: 28px;
}
.s-agenda .item { position: relative; display: flex; flex-direction: column; align-items: center; justify-content: space-between; padding: 36px 18px 36px; }
.s-agenda .item svg { position: absolute; inset: 0; width: 100%; height: 100%; }
.s-agenda .item .n {
position: relative; z-index: 2;
font-family: "Barlow Condensed", sans-serif; font-weight: 800;
font-size: 32px; letter-spacing: .06em; color: var(--ink);
}
.s-agenda .item .lab {
position: relative; z-index: 2;
font-family: "Stardos Stencil", serif; font-weight: 700;
font-size: 32px; line-height: 1.05; text-align: center;
text-transform: uppercase; color: var(--ink);
}
/* =========== 03 PRINCIPLES (the source slide) =========== */
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position: absolute;
left: 64px; right: 64px; top: 160px; bottom: 70px;
display: grid;
grid-template-columns: repeat(4, 1fr);
gap: 24px;
}
.s-princ .card { border-radius: 26px; padding: 36px 30px 32px; display: flex; flex-direction: column; min-height: 0; }
.s-princ .card.c1 { background: var(--sienna); }
.s-princ .card.c2 { background: var(--magenta); }
.s-princ .card.c3 { background: var(--orange); }
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font-family: "Stardos Stencil", serif; font-weight: 700;
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font-family: "Stardos Stencil", serif; font-weight: 700;
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text-transform: uppercase; letter-spacing: .02em;
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.s-princ .card.c4 h3, .s-princ .card.c4 p { color: var(--bone); }
/* =========== 04 SECTION DIVIDER =========== */
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position: absolute; left: 64px; top: 110px;
font-family: "Stardos Stencil", serif; font-weight: 700;
font-size: 540px; line-height: .8; color: var(--orange);
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font-family: "Barlow Condensed", sans-serif; font-weight: 800;
font-size: 24px; letter-spacing: .14em; text-transform: uppercase;
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text-align: right;
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font-family: "Stardos Stencil", serif; font-weight: 700;
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letter-spacing: -.005em;
color: var(--bone);
text-align: right;
}
.s-sec h2 em { font-style: normal; color: var(--orange); }
/* =========== 05 CONSULT (text-dense action title) =========== */
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position: absolute; left: 64px; right: 64px; top: 130px;
background: var(--mustard);
border-radius: 22px;
padding: 24px 32px;
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}
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font-family: "Barlow Condensed", sans-serif; font-weight: 800;
font-size: 24px; letter-spacing: .12em; text-transform: uppercase;
flex-shrink: 0; padding-right: 28px;
border-right: 2px solid var(--ink);
}
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font-family: "Stardos Stencil", serif; font-weight: 700;
font-size: 34px; line-height: 1.15; text-transform: uppercase; letter-spacing: -.005em;
}
.s-consult .grid {
position: absolute; left: 64px; right: 64px; top: 290px; bottom: 80px;
display: grid;
grid-template-columns: 1.1fr 1fr 1fr;
gap: 24px;
}
.s-consult .col {
border-radius: 22px; padding: 28px 28px;
display: flex; flex-direction: column; gap: 14px; min-height: 0;
}
.s-consult .col.a { background: var(--paper); }
.s-consult .col.b { background: var(--orange); }
.s-consult .col.c { background: var(--paper); }
.s-consult .col h3 {
font-family: "Stardos Stencil", serif; font-weight: 700;
font-size: 28px; text-transform: uppercase; letter-spacing: .02em;
border-bottom: 2px solid var(--ink); padding-bottom: 12px;
}
.s-consult .col .meta {
font-family: "Stardos Stencil", serif; font-weight: 700;
font-size: 32px; line-height: 1.1;
}
.s-consult .col p { font-size: 20px; line-height: 1.45; }
.s-consult .col ul { margin: 0; padding-left: 22px; font-size: 20px; line-height: 1.45; }
.s-consult .col ul li { margin-bottom: 8px; }
.s-consult .col ul li strong { font-weight: 700; }
.s-consult .col .src {
margin-top: auto;
font-family: "Barlow Condensed", sans-serif; font-weight: 700;
font-size: 18px; letter-spacing: .12em; text-transform: uppercase;
border-top: 1px dashed rgba(10,10,10,.35); padding-top: 12px; opacity: .75;
}
/* =========== 06 CHART =========== */
.s-chart { padding: 0; }
/* Bottom bumped from 110 to 150 so the legend can never collide with
the absolutely-positioned .footer (which sits at bottom: 36 with
~24px text height). Also: h2 size now caps by viewport height too. */
.s-chart .left {
position: absolute; left: 64px; top: 200px; bottom: 150px; width: 540px;
display: flex; flex-direction: column; gap: 24px;
}
.s-chart .left h2 {
font-family: "Stardos Stencil", serif; font-weight: 700;
font-size: min(110px, 12vh); line-height: .92; text-transform: uppercase; letter-spacing: -.01em;
color: var(--bone);
}
.s-chart .left h2 em { font-style: normal; color: var(--orange); }
.s-chart .left p { font-size: 22px; line-height: 1.5; color: var(--bone); opacity: .85; }
.s-chart .left .legend {
margin-top: auto; display: flex; flex-direction: column; gap: 10px;
}
.s-chart .left .legend .li {
display: flex; align-items: center; gap: 14px;
font-family: "Barlow Condensed", sans-serif; font-weight: 700;
font-size: 22px; letter-spacing: .06em; text-transform: uppercase; color: var(--bone);
}
.s-chart .left .legend .li i { width: 32px; height: 6px; }
.s-chart .right {
position: absolute; right: 64px; top: 200px; bottom: 130px; left: 680px;
background: var(--paper); border-radius: 22px;
padding: 32px 32px 28px 80px;
display: flex; flex-direction: column; overflow: hidden;
}
.s-chart .right .yhead {
font-family: "Barlow Condensed", sans-serif; font-weight: 700;
font-size: 18px; letter-spacing: .12em; text-transform: uppercase;
margin-bottom: 8px; opacity: .7;
}
.s-chart .plot { flex: 1; min-height: 0; position: relative;
border-left: 2px solid var(--ink); border-bottom: 2px solid var(--ink); }
.s-chart .plot .gline { position: absolute; left: 0; right: 0; border-top: 1px dashed rgba(10,10,10,.18); }
.s-chart .plot .yticks {
position: absolute; left: -52px; top: 0; bottom: 0;
display: flex; flex-direction: column; justify-content: space-between;
font-family: "Barlow Condensed", sans-serif; font-weight: 600;
font-size: 18px;
}
.s-chart .plot svg { position: absolute; inset: 0; width: 100%; height: 100%; display: block; overflow: visible; }
.s-chart .right .xticks { display: flex; justify-content: space-between; padding-top: 10px;
font-family: "Barlow Condensed", sans-serif; font-weight: 600;
font-size: 18px; letter-spacing: .06em; }
/* =========== 07 PROCESS DIAGRAM =========== */
.s-process .head {
position: absolute; left: 64px; right: 64px; top: 130px;
display: flex; align-items: flex-start; justify-content: space-between; gap: 40px;
}
.s-process .head h2 {
font-family: "Stardos Stencil", serif; font-weight: 700;
font-size: 92px; line-height: .92; text-transform: uppercase; letter-spacing: -.01em;
}
.s-process .head h2 em { font-style: normal; color: var(--magenta); }
.s-process .head .sub {
font-family: "Barlow Condensed", sans-serif; font-weight: 600;
font-size: 22px; letter-spacing: .06em; text-transform: uppercase;
max-width: 38ch; line-height: 1.5; opacity: .8; margin-top: 12px;
}
.s-process .flow {
position: absolute; left: 64px; right: 64px; top: 470px; bottom: 200px;
display: grid; grid-template-columns: repeat(5, 1fr); gap: 22px;
}
.s-process .node {
border-radius: 22px; padding: 24px 22px 22px;
display: flex; flex-direction: column; gap: 8px; position: relative;
}
.s-process .node.n1 { background: var(--sienna); color: var(--ink); }
.s-process .node.n2 { background: var(--magenta); color: var(--ink); }
.s-process .node.n3 { background: var(--orange); color: var(--ink); }
.s-process .node.n4 { background: var(--teal); color: var(--bone); }
.s-process .node.n5 { background: var(--blue); color: var(--bone); }
.s-process .node .n {
font-family: "Stardos Stencil", serif; font-weight: 700;
font-size: 64px; line-height: .9;
}
.s-process .node h3 {
font-family: "Stardos Stencil", serif; font-weight: 700;
font-size: 28px; line-height: 1.05; text-transform: uppercase; letter-spacing: .02em;
}
.s-process .node p { font-size: 18px; line-height: 1.4; }
.s-process .node .arr {
position: absolute; right: -16px; top: 40%;
width: 32px; height: 32px; z-index: 2;
}
.s-process .node.n5 .arr { display: none; }
.s-process .timeline {
position: absolute; left: 64px; right: 64px; bottom: 110px; height: 50px;
background: var(--paper); border-radius: 14px;
padding: 0 28px; display: flex; align-items: center; justify-content: space-between;
font-family: "Barlow Condensed", sans-serif; font-weight: 700;
font-size: 20px; letter-spacing: .08em; text-transform: uppercase;
}
/* =========== 08 COMPARISON MATRIX =========== */
.s-matrix .head {
position: absolute; left: 64px; right: 64px; top: 130px;
display: flex; align-items: flex-start; justify-content: space-between; gap: 40px;
}
.s-matrix .head h2 {
font-family: "Stardos Stencil", serif; font-weight: 700;
font-size: 92px; line-height: .92; text-transform: uppercase; letter-spacing: -.01em;
}
.s-matrix .head h2 em { font-style: normal; color: var(--teal); }
.s-matrix .head .sub {
font-family: "Barlow Condensed", sans-serif; font-weight: 600;
font-size: 22px; letter-spacing: .06em; text-transform: uppercase;
max-width: 38ch; line-height: 1.5; opacity: .8; margin-top: 12px;
}
.s-matrix .table {
position: absolute; left: 64px; right: 64px; top: 460px; bottom: 110px;
background: var(--paper); border-radius: 22px;
display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr;
grid-auto-rows: 1fr; overflow: hidden;
}
.s-matrix .cell {
padding: 18px 22px; display: flex; align-items: center;
font-size: 22px; line-height: 1.35;
border-bottom: 1.5px solid rgba(10,10,10,.35);
border-right: 1.5px solid rgba(10,10,10,.35);
}
.s-matrix .cell:nth-child(4n) { border-right: 0; }
.s-matrix .cell.last { border-bottom: 0; }
.s-matrix .cell.head-row {
background: var(--ink); color: var(--bone);
font-family: "Stardos Stencil", serif; font-weight: 700;
font-size: 24px; text-transform: uppercase; letter-spacing: .02em;
}
.s-matrix .cell.row-label {
font-family: "Stardos Stencil", serif; font-weight: 700;
font-size: 26px; text-transform: uppercase; letter-spacing: .01em;
}
.s-matrix .pill {
display: inline-block; border-radius: 999px;
padding: 6px 16px; font-weight: 700;
font-family: "Barlow Condensed", sans-serif;
font-size: 18px; letter-spacing: .08em; text-transform: uppercase;
white-space: nowrap;
}
.s-matrix .pill.yes { background: var(--teal); color: var(--bone); }
.s-matrix .pill.part { background: var(--mustard); color: var(--ink); }
.s-matrix .pill.no { background: var(--magenta); color: var(--bone); }
.s-matrix .pill.note { background: var(--paper); color: var(--ink); border: 1.5px solid var(--ink); }
/* =========== 09 STATS / NUMBERS =========== */
.s-stats .head {
position: absolute; left: 64px; right: 64px; top: 130px;
display: flex; align-items: flex-start; justify-content: space-between; gap: 40px;
}
.s-stats .head h2 {
font-family: "Stardos Stencil", serif; font-weight: 700;
font-size: 92px; line-height: .92; text-transform: uppercase; letter-spacing: -.01em;
color: var(--bone);
}
.s-stats .head h2 em { font-style: normal; color: var(--orange); }
.s-stats .head .sub {
font-family: "Barlow Condensed", sans-serif; font-weight: 600;
font-size: 22px; letter-spacing: .06em; text-transform: uppercase;
max-width: 36ch; line-height: 1.5; opacity: .85; color: var(--bone); margin-top: 12px;
}
.s-stats .grid {
position: absolute; left: 64px; right: 64px; top: 470px; bottom: 110px;
display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px;
}
.s-stats .stat {
border-radius: 22px; padding: 32px 30px;
display: flex; flex-direction: column; gap: 14px;
color: var(--ink);
}
.s-stats .stat.s1 { background: var(--orange); }
.s-stats .stat.s2 { background: var(--mustard); }
.s-stats .stat.s3 { background: var(--bone); }
.s-stats .stat .big {
font-family: "Stardos Stencil", serif; font-weight: 700;
font-size: 160px; line-height: .85; letter-spacing: -.02em;
}
.s-stats .stat .big small {
font-family: "Barlow Condensed", sans-serif; font-weight: 800;
font-size: 40px; vertical-align: top; margin-left: 6px;
}
.s-stats .stat h3 {
font-family: "Stardos Stencil", serif; font-weight: 700;
font-size: 26px; text-transform: uppercase; letter-spacing: .02em;
margin-top: auto;
}
.s-stats .stat p { font-size: 20px; line-height: 1.4; }
/* =========== 10 QUOTE =========== */
.s-quote { padding: 0; }
.s-quote .panel {
position: absolute; left: 64px; right: 64px; top: 130px; bottom: 110px;
background: var(--magenta);
border-radius: 26px;
padding: 60px 80px;
display: grid;
grid-template-columns: 1fr 1.6fr;
gap: 60px;
align-items: center;
}
.s-quote .panel .qmark {
font-family: "Bowlby One", "Stardos Stencil", serif; font-weight: 700;
font-size: 320px; line-height: .8; color: var(--ink);
}
.s-quote .panel blockquote {
margin: 0;
font-family: "Stardos Stencil", serif; font-weight: 400;
font-size: 60px; line-height: 1.05;
color: var(--ink);
letter-spacing: -.005em;
}
.s-quote .panel .who {
margin-top: 32px;
font-family: "Barlow Condensed", sans-serif; font-weight: 800;
font-size: 26px; letter-spacing: .08em; text-transform: uppercase;
color: var(--ink);
}
.s-quote .panel .who small {
display: block; font-weight: 600; font-size: 22px; opacity: .7; margin-top: 4px;
}
/* =========== 11 CTA =========== */
.s-cta { padding: 0; }
.s-cta .stage {
position: absolute; inset: 0;
padding: 130px 64px 100px;
display: grid; grid-template-columns: 1fr 1fr; gap: 32px;
}
.s-cta .pane {
border-radius: 26px; padding: 40px;
display: flex; flex-direction: column; gap: 20px;
}
.s-cta .pane.l { background: var(--teal); color: var(--bone); justify-content: space-between; }
.s-cta .pane.r { background: var(--orange); color: var(--ink); }
.s-cta .pane.l h2 {
font-family: "Stardos Stencil", serif; font-weight: 700;
font-size: 130px; line-height: .9; text-transform: uppercase; letter-spacing: -.015em;
}
.s-cta .pane.l h2 em { font-style: normal; color: var(--orange); }
.s-cta .pane.l p { font-size: 22px; line-height: 1.5; opacity: .9; max-width: 32ch; }
.s-cta .pane.r h3 {
font-family: "Stardos Stencil", serif; font-weight: 700;
font-size: 36px; line-height: 1; text-transform: uppercase; letter-spacing: .02em;
}
.s-cta .pane.r .step { display: grid; grid-template-columns: 60px 1fr; gap: 14px; align-items: start; }
.s-cta .pane.r .step .n {
font-family: "Stardos Stencil", serif; font-weight: 700;
font-size: 56px; line-height: .9;
}
.s-cta .pane.r .step h4 {
font-family: "Barlow Condensed", sans-serif; font-weight: 800;
font-size: 26px; text-transform: uppercase; letter-spacing: .04em; margin-bottom: 4px;
}
.s-cta .pane.r .step p { font-size: 20px; line-height: 1.4; }
/* =========== 12 DESIGN SYSTEM =========== */
.s-system .wrap {
position: absolute; left: 64px; right: 64px; top: 130px; bottom: 80px;
display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 24px;
}
.s-system .card {
border-radius: 22px; padding: 28px;
display: flex; flex-direction: column; gap: 14px;
background: var(--paper);
}
.s-system .card h3 {
font-family: "Stardos Stencil", serif; font-weight: 700;
font-size: 28px; text-transform: uppercase; letter-spacing: .02em;
border-bottom: 2px solid var(--ink); padding-bottom: 10px;
}
.s-system .card .row { display: flex; align-items: center; gap: 14px; }
.s-system .swatch { width: 48px; height: 48px; border-radius: 10px; border: 1.5px solid var(--ink); }
.s-system .row .label {
font-family: "Barlow Condensed", sans-serif; font-weight: 700;
font-size: 22px; letter-spacing: .04em; text-transform: uppercase;
}
.s-system .row .label small {
display: block; font-weight: 500; opacity: .65; letter-spacing: .04em;
}
.s-system .typespec {
display: flex; align-items: baseline; gap: 14px;
border-bottom: 1px dashed rgba(10,10,10,.3); padding-bottom: 12px;
}
.s-system .typespec .name {
font-family: "Stardos Stencil", serif; font-weight: 700;
font-size: 36px; text-transform: uppercase; flex-shrink: 0;
}
.s-system .typespec .name.barlow {
font-family: "Barlow Condensed", sans-serif; font-weight: 800;
}
.s-system .typespec .name.inter {
font-family: "Inter", sans-serif; font-weight: 600; text-transform: none; font-size: 28px;
}
.s-system .typespec .desc {
font-size: 18px; opacity: .75;
}
.s-system ul { margin: 0; padding-left: 20px; font-size: 18px; line-height: 1.45; }
.s-system ul li { margin-bottom: 6px; }
.s-system .principle {
font-family: "Stardos Stencil", serif; font-weight: 700;
font-size: 30px; line-height: 1.05; text-transform: uppercase;
color: var(--magenta);
}
</style>
</head>
<body>
<deck-stage>
<!-- ============ 01 COVER ============ -->
<section class="slide s-cover" data-label="01 Cover" data-om-validate="false">
<div class="stage">
<div>
<div class="super">Agency name × Partner name</div>
</div>
<div>
<h1>Bold by<br/><em>design.</em></h1>
<div class="row">
<div class="lockup">
<div class="mark"></div>
<div class="who">North &amp; Partners
<small>Brand · Strategy · Q2 2026</small>
</div>
</div>
<div class="date">29 · IV · 2026</div>
</div>
</div>
</div>
<svg class="shape" viewBox="0 0 100 120" preserveAspectRatio="none" aria-hidden="true">
<path d="M50 0 C 80 0, 100 20, 100 40 C 100 60, 80 60, 50 60 C 20 60, 0 60, 0 80 C 0 100, 20 120, 50 120 C 80 120, 100 100, 100 80" fill="currentColor"/>
</svg>
</section>
<!-- ============ 02 AGENDA (organic shapes) ============ -->
<section class="slide s-agenda dark" data-label="02 Agenda" data-om-validate="false">
<div class="top">
<span>Agenda</span>
<span class="meta"><span>Agency × Partner</span><span>Phase I</span></span>
</div>
<div class="grid">
<div class="item">
<!-- figure-8 / peanut -->
<svg viewBox="0 0 100 250" preserveAspectRatio="none" aria-hidden="true">
<path d="M50 0 C 90 0, 100 30, 100 65 C 100 95, 70 110, 50 125 C 30 140, 0 155, 0 185 C 0 220, 10 250, 50 250 C 90 250, 100 220, 100 185 C 100 155, 70 140, 50 125 C 30 110, 0 95, 0 65 C 0 30, 10 0, 50 0 Z" fill="#EE7A2E"/>
</svg>
<span class="n">01</span>
<span class="lab">Agenda<br/>item</span>
</div>
<div class="item">
<!-- octagon -->
<svg viewBox="0 0 100 250" preserveAspectRatio="none" aria-hidden="true">
<polygon points="30,0 70,0 100,40 100,210 70,250 30,250 0,210 0,40" fill="#2D7E73"/>
</svg>
<span class="n">02</span>
<span class="lab">Agenda<br/>item</span>
</div>
<div class="item">
<!-- hourglass / bowtie -->
<svg viewBox="0 0 100 250" preserveAspectRatio="none" aria-hidden="true">
<path d="M0 0 L100 0 L100 30 Q 50 125 100 220 L100 250 L0 250 L0 220 Q 50 125 0 30 Z" fill="#3F73B7"/>
</svg>
<span class="n">03</span>
<span class="lab">Agenda<br/>item</span>
</div>
<div class="item">
<!-- pinched X -->
<svg viewBox="0 0 100 250" preserveAspectRatio="none" aria-hidden="true">
<path d="M0 0 Q 20 0 35 20 Q 50 40 65 20 Q 80 0 100 0 L100 90 Q 70 125 100 160 L100 250 Q 80 250 65 230 Q 50 210 35 230 Q 20 250 0 250 L0 160 Q 30 125 0 90 Z" fill="#A06A3C"/>
</svg>
<span class="n">04</span>
<span class="lab">Agenda<br/>item</span>
</div>
</div>
<div class="footer"><span>North &amp; Partners</span><span>02 / 11</span></div>
</section>
<!-- ============ 03 PRINCIPLES ============ -->
<section class="slide s-princ" data-label="03 Our Principles" data-om-validate="false">
<div class="top">
<span>Our Principles</span>
<span class="meta"><span>Agency × Partner</span><span>Phase II</span></span>
</div>
<div class="row">
<div class="card c1">
<div class="n">1</div>
<h3>Make it<br/>blunt</h3>
<p>Decisions read at a glance. If a stakeholder needs the legend, the slide is doing too much.</p>
</div>
<div class="card c2">
<div class="n">2</div>
<h3>Stay in<br/>the system</h3>
<p>Three serif numerals, two sans weights, six saturated colours. Anything else is a special case.</p>
</div>
<div class="card c3">
<div class="n">3</div>
<h3>Show the<br/>shape</h3>
<p>Lead with form. Use weight, scale, and silhouette before reaching for icons or imagery.</p>
</div>
<div class="card c4">
<div class="n">4</div>
<h3>Earn the<br/>black slide</h3>
<p>Reserve full-bleed black for moments that deserve a beat. Never as wallpaper.</p>
</div>
</div>
<div class="footer"><span>North &amp; Partners</span><span>03 / 11</span></div>
</section>
<!-- ============ 04 SECTION DIVIDER ============ -->
<section class="slide s-sec dark" data-label="04 Section · Direction" data-om-validate="false">
<div class="top">
<span>Direction</span>
<span class="meta"><span>Section II</span></span>
</div>
<div class="num">02</div>
<div class="label">Direction<br/>&amp; doctrine</div>
<h2>Where we<br/>are going,<br/><em>and why.</em></h2>
<div class="footer"><span>North &amp; Partners</span><span>04 / 11</span></div>
</section>
<!-- ============ 05 CONSULT (text-dense) ============ -->
<section class="slide s-consult" data-label="05 Findings · Detail" data-om-validate="false">
<div class="top">
<span>Findings · Detail</span>
<span class="meta"><span>Agency × Partner</span><span>Phase III</span></span>
</div>
<div class="head">
<div class="tag">Action title · 05</div>
<h2>The trust gap is built in the first 72 hours, not the first 7 days — and the cost compounds for the rest of the lifecycle.</h2>
</div>
<div class="grid">
<div class="col a">
<h3>What we found</h3>
<p><strong>Three behavioural signals</strong> in the first 72 hours predict 18-month retention better than any feature-usage metric we tracked.</p>
<ul>
<li><strong>Email open #2</strong> — opening the second lifecycle email lifts D90 retention by 19 points.</li>
<li><strong>Personal salutation</strong> — accounts that received a written welcome retained 2.4× the cohort.</li>
<li><strong>Reply received</strong> — a single human reply within 24 hours is the single largest lever measured.</li>
</ul>
<div class="src">N = 14,200 · Q1 2026</div>
</div>
<div class="col b">
<h3>Why it matters</h3>
<div class="meta">$4.1M projected retained ARR — current cohort.</div>
<p>The first three days are the only window where customers are both paying attention and willing to write back. Every interaction here does the work of roughly four interactions in week three.</p>
<p>The cost of getting this wrong is not refunds — it is the long, quiet churn of an account that never returns to the inbox.</p>
<div class="src">Modelled on FY24 cohort behaviour</div>
</div>
<div class="col c">
<h3>What to do</h3>
<ul>
<li><strong>Rewrite emails 1–3</strong> in human voice; ship behind a 50/50 holdout. Owner: lifecycle. Due: May 17.</li>
<li><strong>Route every signup</strong> to a named human for one personal reply within 24h, capped at the top 200 accounts/day. Owner: success. Due: May 24.</li>
<li><strong>Instrument the 72-hour window</strong> as a first-class metric in the weekly review. Owner: analytics. Due: June 1.</li>
</ul>
<div class="src">Pilot scope: top-decile signups</div>
</div>
</div>
<div class="footer"><span>North &amp; Partners</span><span>05 / 11</span></div>
</section>
<!-- ============ 06 CHART ============ -->
<section class="slide s-chart dark" data-label="06 Retention Curve" data-om-validate="false">
<div class="top">
<span>Retention, by cohort</span>
<span class="meta"><span>Phase III</span><span>Evidence</span></span>
</div>
<div class="left">
<h2>Curve<br/>bends at<br/><em>day three.</em></h2>
<p>Cohorts that received a written welcome and a human reply within 24 hours retain at roughly 2× the rate of the templated cohort, and the gap holds steady for ninety days.</p>
<div class="legend">
<div class="li"><i style="background:var(--bone); opacity:.5"></i> Templated welcome (control)</div>
<div class="li"><i style="background:var(--mustard)"></i> Written welcome</div>
<div class="li"><i style="background:var(--orange)"></i> Written + human reply</div>
</div>
</div>
<div class="right">
<div class="yhead">% of cohort active, by day</div>
<div class="plot">
<div class="yticks">
<span>100</span><span>75</span><span>50</span><span>25</span><span>0</span>
</div>
<div class="gline" style="top:0%"></div>
<div class="gline" style="top:25%"></div>
<div class="gline" style="top:50%"></div>
<div class="gline" style="top:75%"></div>
<svg viewBox="0 0 100 100" preserveAspectRatio="none" aria-hidden="true">
<polyline fill="none" stroke="#0a0a0a" stroke-width="0.7" stroke-linecap="round" stroke-linejoin="round" stroke-dasharray="2,1.5"
points="0,4 16,30 32,50 48,64 64,76 80,84 100,90" />
<polyline fill="none" stroke="#D8A93B" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"
points="0,4 16,18 32,28 48,38 64,46 80,52 100,56" />
<polyline fill="none" stroke="#EE7A2E" stroke-width="2.4" stroke-linecap="round" stroke-linejoin="round"
points="0,4 16,10 32,16 48,22 64,28 80,32 100,36" />
</svg>
</div>
<div class="xticks">
<span>D0</span><span>D7</span><span>D14</span><span>D30</span><span>D45</span><span>D60</span><span>D90</span>
</div>
</div>
<div class="footer"><span>North &amp; Partners</span><span>06 / 11</span></div>
</section>
<!-- ============ 07 PROCESS ============ -->
<section class="slide s-process" data-label="07 Process" data-om-validate="false">
<div class="top">
<span>How we'll work</span>
<span class="meta"><span>Agency × Partner</span><span>Phase IV</span></span>
</div>
<div class="head">
<h2>From <em>insight</em><br/>to default,<br/>in five moves.</h2>
<div class="sub">A repeatable path each pilot follows, end to end, before it is allowed to graduate to the default experience for every customer.</div>
</div>
<div class="flow">
<div class="node n1">
<div class="n">1</div>
<h3>Frame</h3>
<p>Translate the insight into a single behavioural hypothesis we can falsify in a sprint.</p>
<svg class="arr" viewBox="0 0 32 32" fill="none" stroke="currentColor" stroke-width="3"><path d="M6 16 H26 M20 9 L26 16 L20 23"/></svg>
</div>
<div class="node n2">
<div class="n">2</div>
<h3>Design</h3>
<p>Smallest end-to-end change that lets the hypothesis be tested cleanly in one cycle.</p>
<svg class="arr" viewBox="0 0 32 32" fill="none" stroke="currentColor" stroke-width="3"><path d="M6 16 H26 M20 9 L26 16 L20 23"/></svg>
</div>
<div class="node n3">
<div class="n">3</div>
<h3>Pilot</h3>
<p>Ship to a 50/50 holdout in one segment. Hold the line for two cycles before reading.</p>
<svg class="arr" viewBox="0 0 32 32" fill="none" stroke="currentColor" stroke-width="3"><path d="M6 16 H26 M20 9 L26 16 L20 23"/></svg>
</div>
<div class="node n4">
<div class="n">4</div>
<h3>Read</h3>
<p>Pre-registered metrics only. Kill, scale, or extend — not three of three.</p>
<svg class="arr" viewBox="0 0 32 32" fill="none" stroke="currentColor" stroke-width="3"><path d="M6 16 H26 M20 9 L26 16 L20 23"/></svg>
</div>
<div class="node n5">
<div class="n">5</div>
<h3>Default</h3>
<p>Promote to the default surface and retire the legacy path inside the same release.</p>
</div>
</div>
<div class="timeline">
<span>Week 1 · Frame</span>
<span>Week 2–3 · Design</span>
<span>Week 3–6 · Pilot</span>
<span>Week 7 · Read</span>
<span>Week 8 · Default</span>
</div>
<div class="footer"><span>North &amp; Partners</span><span>07 / 11</span></div>
</section>
<!-- ============ 08 COMPARISON MATRIX ============ -->
<section class="slide s-matrix" data-label="08 Comparison" data-om-validate="false">
<div class="top">
<span>Three pilots, side by side</span>
<span class="meta"><span>Agency × Partner</span><span>Phase IV</span></span>
</div>
<div class="head">
<h2>Where each<br/><em>pilot</em> earns<br/>its keep.</h2>
<div class="sub">Scored against the four levers that matter most this cycle. We will only carry forward bets that win on at least two.</div>
</div>
<div class="table">
<div class="cell head-row">Lever</div>
<div class="cell head-row">Rewrite welcome</div>
<div class="cell head-row">Quiet upgrades</div>
<div class="cell head-row">Inbox-as-search</div>
<div class="cell row-label">Time-to-impact</div>
<div class="cell"><span class="pill yes">≤ 4 weeks</span></div>
<div class="cell"><span class="pill part">6–8 weeks</span></div>
<div class="cell"><span class="pill yes">≤ 4 weeks</span></div>
<div class="cell row-label">Build cost</div>
<div class="cell"><span class="pill yes">Low</span></div>
<div class="cell"><span class="pill part">Medium</span></div>
<div class="cell"><span class="pill yes">Low</span></div>
<div class="cell row-label">Retention lift (model)</div>
<div class="cell"><span class="pill yes">+19 pts D90</span></div>
<div class="cell"><span class="pill part">+7 pts D90</span></div>
<div class="cell"><span class="pill part">+5 pts D90</span></div>
<div class="cell row-label last">Risk to power users</div>
<div class="cell last"><span class="pill yes">None</span></div>
<div class="cell last"><span class="pill no">Material</span></div>
<div class="cell last"><span class="pill note">Soft, reversible</span></div>
</div>
<div class="footer"><span>North &amp; Partners</span><span>08 / 11</span></div>
</section>
<!-- ============ 09 STATS ============ -->
<section class="slide s-stats dark" data-label="09 In Numbers" data-om-validate="false">
<div class="top">
<span>In numbers</span>
<span class="meta"><span>Phase III</span><span>Evidence</span></span>
</div>
<div class="head">
<h2>The case,<br/><em>by the numbers.</em></h2>
<div class="sub">Three figures we will report against every cycle. If one of these stops moving, the bet is over.</div>
</div>
<div class="grid">
<div class="stat s1">
<div class="big">2.4<small>×</small></div>
<h3>Retention<br/>multiple</h3>
<p>Cohort with written welcome + human reply, vs. templated control. Sustained through D90.</p>
</div>
<div class="stat s2">
<div class="big">$4.1<small>M</small></div>
<h3>Projected<br/>retained ARR</h3>
<p>Modelled on the current quarter's signup cohort, holding all other inputs constant.</p>
</div>
<div class="stat s3">
<div class="big">72<small>HR</small></div>
<h3>The window<br/>that matters</h3>
<p>Behaviour after the first 72 hours predicts 18-month retention better than any feature metric.</p>
</div>
</div>
<div class="footer"><span>North &amp; Partners</span><span>09 / 11</span></div>
</section>
<!-- ============ 10 QUOTE ============ -->
<section class="slide s-quote" data-label="10 Voice" data-om-validate="false">
<div class="top">
<span>Client voice</span>
<span class="meta"><span>Phase III</span><span>Evidence</span></span>
</div>
<div class="panel">
<div class="qmark">"</div>
<div>
<blockquote>Three days in, someone wrote me a real sentence. I'd been a customer of theirs for nine months before I noticed I'd never been a customer anywhere else again.</blockquote>
<div class="who">Margaux Lévêque
<small>CFO · mid-market retailer · 14 months in</small>
</div>
</div>
</div>
<div class="footer"><span>North &amp; Partners</span><span>10 / 11</span></div>
</section>
<!-- ============ 11 CTA ============ -->
<section class="slide s-cta" data-label="11 Next" data-om-validate="false">
<div class="top">
<span>What's next</span>
<span class="meta"><span>Agency × Partner</span><span>Phase V</span></span>
</div>
<div class="stage">
<div class="pane l">
<div class="super" style="font-family: 'Barlow Condensed', sans-serif; font-weight: 800; font-size: 24px; letter-spacing: .14em; text-transform: uppercase; opacity: .8;">From here</div>
<h2>Pick the<br/>three<br/><em>bets.</em></h2>
<p>Three pilots in eight weeks. We'll bring back evidence the quarter after, and the question won't be whether to ship — it'll be which two to default.</p>
</div>
<div class="pane r">
<h3>How we move this week</h3>
<div class="step">
<div class="n">1</div>
<div>
<h4>Pick the pilots</h4>
<p>Confirm two of three by Friday. Owners named in the same conversation; calendars cleared.</p>
</div>
</div>
<div class="step">
<div class="n">2</div>
<div>
<h4>Pre-register the read</h4>
<p>Lock the metric, the holdout, and the kill criteria before any code ships. Analytics writes it; both sides sign.</p>
</div>
</div>
<div class="step">
<div class="n">3</div>
<div>
<h4>Stand a Friday review</h4>
<p>One slide each pilot, every Friday, until the bet defaults or dies. No exceptions, no makeup decks.</p>
</div>
</div>
</div>
</div>
<div class="footer"><span>North &amp; Partners</span><span>11 / 11</span></div>
</section>
<!-- ============ 12 DESIGN SYSTEM ============ -->
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