open-design/design-templates/html-ppt-zhangzara-monochrome/example.html
Tom Huang b5eb8c1647
feat: generic skills + split skills/design-templates + finalize-design API (#955)
* feat: general-purpose skills with @-mention composition and user import

Lift skills from "one mode-bound skill per project" to a generic capability
the user can compose per turn:

- Daemon: scan multiple skill roots (user-skills under runtime data, then
  the bundled `skills/`); user-imported skills can shadow built-ins by id.
- New `POST /api/skills/import` and `DELETE /api/skills/:id` endpoints,
  with CONFLICT/BAD_REQUEST/NOT_FOUND error codes and built-in delete
  protection.
- ChatRequest gains `skillIds: string[]`; the chat run concatenates each
  picked skill's body (and merges craftRequires) into the system prompt
  for that turn only — the project's persistent `skillId` is untouched.
- Web composer: `@` popover now lists skills alongside project files;
  picks render as removable chips above the textarea and ride along with
  the request as `skillIds`.
- Settings → Library: import form (name/description/triggers/body),
  per-card delete for user skills, "user" origin badge.

* chore(web): drop welcome pet teaser + add ds→prompt-template mapping util

- SettingsDialog: remove the inline pet adoption teaser from the welcome
  panel so the first-run modal stays focused on configuration.
- New `inferPromptTemplateCategoriesForDs(ds)` helper that maps a design
  system's authored metadata to prompt-template gallery categories.
  Imported by the design-system gallery wiring on a sibling branch; no
  callers in this branch yet.

* feat: split skills/design-templates and add finalize-design API

Phase 0 of the skills/design-templates refactor (specs/current/
skills-and-design-templates.md):

- Move ~104 rendering catalogue entries from skills/ to design-templates/
  and keep skills/ for the small set of functional skills that *do work*
  on user input (utilities, briefs, packagers).
- Add design-templates/AGENTS.md and skills/AGENTS.md describing the
  contract, and a brand-agnostic craft/ surface for opt-in craft rules.
- Daemon: add DESIGN_TEMPLATES_DIR / USER_DESIGN_TEMPLATES_DIR roots and
  an /api/design-templates surface mirroring /api/skills. Asset/example
  routes still span both registries so existing srcdoc URLs keep
  resolving across the rename.
- Web: split LibrarySection into SkillsSection + DesignSystemsSection,
  rename the EntryView "Examples" tab to "Templates", and update locales
  + the New-project picker accordingly.

Adds the finalize-design endpoint:

- New apps/daemon/src/finalize-design.ts and packages/contracts/src/api/
  finalize.ts — one-shot synthesis of a project's transcript + active
  design system + current artifact into <projectDir>/DESIGN.md via the
  Anthropic Messages API. Per-project .finalize.lock mirrors the
  transcript-export hygiene from PR #493; provider credentials are not
  persisted by the daemon.

Other supporting changes:

- README + AGENTS.md updates to document the new directory split and
  craft/ surface, plus i18n strings across 13 locales.
- Test refactors and new coverage (finalize-design, runs, sidecar
  server, plus refreshed daemon integration tests).
- .gitignore: scope the *.exe ignore to /OpenDesign.exe so legitimate
  vendor binaries are no longer hidden.

* fix(merge): move clinical-case-report to design-templates/

Origin/main added the clinical-case-report skill under skills/ before
the skills/design-templates split landed. Its od.mode is prototype, so
per specs/current/skills-and-design-templates.md it is a design template
and belongs alongside the other rendering catalogue entries — not under
the slimmed-down functional skills/ root. Moving it keeps the EntryView
Templates tab consistent with origin/main's intent.

* feat(skills): curated design/creative catalogue + collapsible Settings rows

Seed ~100 curated design/creative skill stubs under skills/ sourced from
awesome-claude-skills (ComposioHQ) and awesome-agent-skills (VoltAgent).
Each stub carries an od.category tag so the new filter pill row in
Settings -> Skills can group them. The seed script
(scripts/seed-curated-design-skills.ts, pnpm seed:curated-design-skills)
is idempotent: it only creates folders that don't already exist, so
hand-edited stubs are never overwritten.

- Daemon: parse and surface od.category on SkillInfo with a strict slug
  normaliser; mirror the field on SkillSummary in @open-design/contracts.
  Category is purely a UI hint — system-prompt composition is unchanged.
- Web: rewrite SkillsSection from a left-list / right-detail grid into a
  vertical stack of collapsible rows mirroring the External MCP panel
  (header always visible with name + mode/source/category pills + per-row
  enable toggle; SKILL.md preview, file tree and inline edit form expand
  on demand). Add a Category filter row above the list. Reorder Settings
  nav so Skills + External MCP sit above the Composio/MCP cluster. Update
  composer placeholder/hint across 17 locales to advertise '@ files or
  skills · / for commands'.
- Docs: extend skills/AGENTS.md with the curated catalogue rules
  (idempotency, category vocabulary, no upstream vendoring).

Co-authored-by: Cursor <cursoragent@cursor.com>

* test(skills): teach localized-content + system-prompt tests about the skills/design-templates split

mrcfps blocking review on PR #955: the skills/design-templates split
(b5993385) moved ~110 SKILL.md entries out of `skills/` and into
`design-templates/`, but two repo-level tests still hard-coded the
single-root layout, so CI gates went red on the merged branch:

- `e2e/tests/localized-content.test.ts` only scanned `<repo>/skills`
  while the locale `skillCopy` map keeps id-keyed entries spanning
  both roots (ExamplesTab/Templates uses one lookup regardless of
  origin). Teach the helper to read both `skills/` and
  `design-templates/`, deduplicating ids so the union matches the
  localized claim.
- `apps/daemon/tests/prompts/system.test.ts` read
  `skills/live-artifact/SKILL.md`, which now lives under
  `design-templates/live-artifact/`. Update the absolute path so
  composeSystemPrompt's coverage of the live-artifact preamble is
  exercised again.

Also enroll the curated design/creative catalogue (PR #955, ~91
stubs sourced from awesome-claude-skills / awesome-agent-skills) in
the DE / FR / RU `_SKILL_IDS_WITH_EN_FALLBACK` lists. The stubs are
English-only by design (frontmatter advertises an upstream URL); the
fallback list is exactly the place to acknowledge "we know this id
exists, English copy is fine here" so the localized-content coverage
gate passes without forcing a translation task per locale.

Co-authored-by: Cursor <cursoragent@cursor.com>

* fix(skills): always quote frontmatter name so importUserSkill round-trips numeric / boolean ids

mrcfps PR #955 review: `buildSkillMarkdown` emitted `name:
${escapeYamlString(name)}` without quotes, so YAML coerced names
like `123`, `true`, `false`, or `null` into non-string scalars on
re-parse. listSkills() then read `data.name` as a number/boolean
and the import flow's follow-up `findSkillById(skills, result.id)`
missed it, falling into `/api/skills/import`'s "imported skill
could not be re-read" 500 path for those ids.

Switch the emitter to a quoted scalar (`name: "..."`) — the
double-escape already in `escapeYamlString` makes the quoted form
safe — and add a round-trip test covering `123`, `true`, `false`,
`null`, and `0` to lock in the contract.

Co-authored-by: Cursor <cursoragent@cursor.com>

* fix(web): drop staged-skill chips when the matching @<id> token leaves the draft

mrcfps PR #955 review: `submit()` always forwarded every id in
`stagedSkills`, but that state was only mutated on picker click and
chip removal. Hand-deleting an `@<id>` token from the textarea left
the chip staged, so the request still carried `skillIds: [<id>]` and
the daemon composed a skill the prompt no longer referenced.

Sync the chips with the draft inside `handleChange()` by pruning
`stagedSkills` whenever the new value no longer contains the
`@<id>` token (using the same whitespace boundary as
`removeStagedSkill`'s strip regex). Comment explains why this
prune does not run for `staged` file attachments — users frequently
add files via the upload button without leaving an `@<path>` token,
so a symmetric prune there would erase legitimate uploads.

Co-authored-by: Cursor <cursoragent@cursor.com>

* fix(daemon): stage @-composed skills' side files alongside the active skill

codex PR #955 review: composing a per-turn `@`-picked skill into the
system prompt appended its body (with the `withSkillRootPreamble`
guidance pointing at relative paths under `<cwd>/.od-skills/<folder>/`)
but never staged the actual folder. `startChatRun` only copied
`activeSkillDir`, so when the project's primary skill was different
(or absent) the composed skill's references/, examples/, and scripts/
files lived only at their absolute repo path — agents that honour
the cwd-relative form (or that don't get `--add-dir`, e.g. Codex with
allowlisted gpt-image projects) couldn't reach them.

Thread the composed skills' dirs out of `composeDaemonSystemPrompt`
as `extraSkillDirs` and stage each one through the same
`stageActiveSkill` API used for the primary skill. Dedupe by folder
basename so a project whose primary skill is also `@`-composed isn't
copied twice. Each preamble already advertises its own folder, so the
prompt and the staged tree stay aligned without further changes.

Co-authored-by: Cursor <cursoragent@cursor.com>

* fix(web): respect the Library disable toggle in the project @-mention picker

codex PR #955 review: only `EntryView` received `enabledSkills`
(filtered against `config.disabledSkills`); active projects still
got `skills={skills}` raw, so a skill the user disabled in Settings
kept appearing in the project's `@`-mention popover and could ride
along to the daemon via `skillIds`. That broke the Library toggle
for any project opened on the post-split branch.

Compute a functional-skills-only enabled subset
(`enabledFunctionalSkills`) and pass it into `<ProjectView>` instead.
Templates stay separate — design-templates are filtered through their
own `enabledDesignTemplates` memo for the Templates gallery — so
ProjectView's chat composer still only sees skills, never templates,
matching the pre-split prop surface.

Co-authored-by: Cursor <cursoragent@cursor.com>

* test(e2e): mock /api/design-templates for example-use-prompt flow

The Templates tab in EntryView fetches from /api/design-templates after
the skills/design-templates split (specs/current/skills-and-design-templates.md).
The example-use-prompt Playwright scenario only mocked /api/skills, so the
gallery card never appeared and the test timed out waiting on
example-card-warm-utility-example. Serve the same fixture summary on both
endpoints so the templates gallery renders the card the test clicks.

Co-authored-by: Cursor <cursoragent@cursor.com>

* test(tools-pack): create design-templates fixture for resources test

The packaging resources copy now bundles the new design-templates tree
alongside skills (see resources.ts BUNDLED_RESOURCE_TREES). The
copyBundledResourceTrees fixture only created skills, design-systems,
craft, etc., so the recursive copy crashed with ENOENT on
design-templates before it could check the prompt-templates assertion.
Add the missing fixture directory so the test exercises the same set
of resource trees the packaged build does.

Co-authored-by: Cursor <cursoragent@cursor.com>

* fix(skills): clone built-in side files into the shadow on first edit

mrcfps PR #955 review: editing a built-in skill wrote a USER_SKILLS_DIR
shadow folder that contained only a new SKILL.md. The next listSkills()
pass surfaced the shadow as the active dir, but every side-file resolver
(/api/skills/:id/files, /example, /assets/*, the system-prompt preamble,
and the per-turn cwd staging) reads through skill.dir. With nothing but
SKILL.md in the shadow, the bundled assets/, references/, scripts/, and
examples/ disappeared the moment the user hit save — a built-in like
last30days or live-artifact would break immediately after edit instead
of just having its body overridden.

Teach updateUserSkill() to take a `sourceDir` and clone every entry
except SKILL.md / dotfiles into the shadow on the very first edit. The
shadow stays self-contained, so all the resolvers keep working without
fallback bookkeeping. Subsequent edits detect the existing shadow and
skip the clone, so user tweaks under the side tree survive a re-save.

Wire `sourceDir: skill.dir` from server.ts's PUT /api/skills/:id handler
and add two regression tests:
- 'clones built-in side files into the shadow on the first edit' walks
  the file tree after save and asserts assets/template.html, references/
  notes.md, and scripts/helper.sh all round-trip from the built-in.
- 'preserves user-edited side files on subsequent edits' edits the
  staged assets/template.html, re-saves, and confirms the user content
  is still there.

Co-authored-by: Cursor <cursoragent@cursor.com>

* test(e2e): rename home tab from Examples to Templates

The Examples tab was renamed to Templates in EntryView (b5993385's
skills/design-templates split — entry.tabExamples became entry.tabTemplates
and the tab value moved from 'examples' to 'templates'), but
entry-chrome-flows still asserted the old label and testId. Update both.

* fix(skills+web): preserve template body in API mode and dir-based skill delete

Two follow-ups from PR #955 review:

1. ProjectView only received `enabledFunctionalSkills`, but
   `composedSystemPrompt()` still resolved `project.skillId` through that
   prop and `fetchSkill()`. Projects created from the new
   `/api/design-templates` surface keep a template id in `project.skillId`,
   so opening one in API mode dropped the template body from the system
   prompt and the upstream request ran without the project's primary
   template instructions. Now ProjectView takes a separate
   `designTemplates` prop (the unfiltered template list, so a
   later-disabled template still loads for projects already created from
   it) and `composedSystemPrompt()` plus the metadata / `isDeck` lookups
   fall back to that list, with `fetchDesignTemplate()` as the body-fetch
   fallback to `fetchSkill()`. The chat composer's `@`-picker keeps
   receiving only the enabled functional skills.

2. `DELETE /api/skills/:id` used `deleteUserSkill(USER_SKILLS_DIR, skill.id)`
   which re-slugified the frontmatter id and removed
   `<userSkillsDir>/<slug>/`. That matched the import shape but missed the
   install shape — `installFromTarget` writes the folder at
   `sanitizeRepoName(url)` (GitHub) or `path.basename(realpath)` (local
   symlink), neither of which is guaranteed to equal the slugified
   frontmatter `name`. A duplicate `app.delete('/api/skills/:id', ...)`
   handler at the install routes never fired because Express resolved the
   earlier registration first, leaving the install/uninstall path without
   working teardown. The handler now removes `skill.dir` (the absolute
   path listSkills already discovered) under a USER_SKILLS_DIR safety
   check, using `lstat` + `unlinkSync` so symlinked local installs unlink
   cleanly without recursing into the user's source tree. The dead
   duplicate handler is removed; `deleteUserSkill` is dropped from the
   server.ts import set (still exported and unit-tested in skills.ts).
   Regression coverage in `apps/daemon/tests/skills-delete-route.test.ts`
   pins both shapes plus the symlink-preserves-source case.

* test(daemon): point hyperframes system-prompt test at design-templates

The merge with main brought in a hyperframes system-prompt test that
reads `skills/hyperframes/SKILL.md`, but this branch's split moved
`hyperframes` into `design-templates/` (same migration as `live-artifact`
already handled above in this file). CI was failing with ENOENT on the
old path.

---------

Co-authored-by: Cursor <cursoragent@cursor.com>
2026-05-11 17:48:34 +08:00

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font-family: var(--f-body);
font-size: var(--sz-lead);
font-weight: 300;
line-height: 1.65;
}
.body {
font-family: var(--f-body);
font-size: var(--sz-body);
font-weight: 300;
line-height: 1.7;
}
.caption {
font-family: var(--f-body);
font-size: var(--sz-caption);
font-weight: 300;
line-height: 1.55;
}
/* Labels: the one exception — tracked mono uppercase for structural chrome */
.label {
font-family: var(--f-mono);
font-size: var(--sz-label);
font-weight: 400;
letter-spacing: 0.12em;
text-transform: uppercase;
}
/* Serif: Lora — used for insight card titles and quote text */
.serif {
font-family: var(--f-serif);
}
/* Contextual color helpers */
.dark .muted {
color: var(--c-fg-2);
}
.light .muted {
color: var(--c-fg-light-2);
}
.cream .muted {
color: var(--c-fg-light-2);
}
/* Accent: monochrome ink for small emphasis marks */
.accent {
color: var(--c-accent);
}
/* ╔══════════════════════════════════════════════════════════════════════╗
║ ZONE D · CHROME + SIDEBAR ║
║ ║
║ Standard header/footer on light slides. ║
║ Sidebar: the Ivory Ledger signature — a thin vertical line in the left ║
║ gutter with rotated mono labels reading bottom-to-top. ║
╚══════════════════════════════════════════════════════════════════════╝ */
/* Chrome header and footer: thin rule + label on each side */
.slide-chrome,
.slide-foot {
display: flex;
justify-content: space-between;
align-items: center;
}
.slide-chrome {
padding-bottom: var(--gap-sm);
border-bottom: 1px solid var(--c-border);
margin-bottom: var(--gap-md);
}
.slide-foot {
padding-top: var(--gap-sm);
border-top: 1px solid var(--c-border);
margin-top: var(--gap-md);
}
/* Light and cream slides: warm tan border instead of dark */
.light .slide-chrome,
.light .slide-foot,
.cream .slide-chrome,
.cream .slide-foot {
border-color: var(--c-border-light);
}
/* These slide types suppress chrome/foot entirely */
.slide--cover .slide-chrome,
.slide--cover .slide-foot,
.slide--chapter .slide-chrome,
.slide--chapter .slide-foot,
.slide--quote .slide-chrome,
.slide--quote .slide-foot,
.slide--end .slide-chrome,
.slide--end .slide-foot {
display: none;
}
/*
* ── Vertical Sidebar ─────────────────────────────────────────────────
*
* The sidebar occupies the left gutter (the 3.5vw added to pad-x above).
* It draws a single 1px vertical line with rotated mono labels along it.
* Labels read upward (writing-mode: vertical-rl + rotate(180deg)).
*
* How to use:
* <div class="slide-sidebar" data-anim="fade-in" data-delay="0">
* <span class="sidebar-label">Section Name</span>
* <span class="sidebar-label">[Month, Year]</span>
* </div>
*
* Two labels is the sweet spot. Three is the maximum.
*/
/* Disabled: the rotated mono sidebar (vertical text in the left
gutter) was added as a chapter-tab decoration but reads as
visual noise. Hidden across the deck. */
.slide-sidebar {
display: none !important;
}
.slide-sidebar:not(.deck-no-such-thing) {
position: absolute;
/* Positioned in the left gutter, between outer padding and content */
left: var(--pad-x);
top: var(--pad-y);
bottom: var(--pad-y);
width: 3vw;
display: flex;
flex-direction: column;
justify-content: space-between;
align-items: flex-start;
}
/* The thin vertical spine of the sidebar */
.slide-sidebar::before {
content: "";
position: absolute;
left: 0;
top: 0;
bottom: 0;
width: 1px;
background: var(--c-border-light);
}
.dark .slide-sidebar::before {
background: var(--c-border);
}
/* Individual rotated label — reads bottom-to-top along the line */
.sidebar-label {
font-family: var(--f-mono);
font-size: 0.65vw;
letter-spacing: 0.18em;
text-transform: uppercase;
color: var(--c-fg-light-3);
writing-mode: vertical-rl;
transform: rotate(180deg);
white-space: nowrap;
/* Small gap between the spine and the text */
padding-left: 0.8vw;
}
.dark .sidebar-label {
color: var(--c-fg-3);
}
/* ╔══════════════════════════════════════════════════════════════════════╗
║ ZONE E · LAYOUT PATTERNS ║
║ ║
║ 12 slide types. Only use the class names defined below. ║
╚══════════════════════════════════════════════════════════════════════╝ */
/* ── 1. COVER ─────────────────────────────────────────────────────── */
/* Opening slide: light cream bg, bottom-anchored content, no chrome */
.slide--cover {
display: flex;
flex-direction: column;
justify-content: flex-end;
}
.cover-body {
display: flex;
flex-direction: column;
flex: 1;
justify-content: flex-end;
gap: var(--gap-md);
}
/* Bottom meta bar: thin rule above, author left, version right */
.cover-meta {
display: flex;
justify-content: space-between;
align-items: flex-end;
margin-top: var(--gap-lg);
padding-top: var(--gap-sm);
border-top: 1px solid var(--c-border-light);
}
/* ── 2. CHAPTER ───────────────────────────────────────────────────── */
/* Dark section-break slide: chapter number + rule + headline */
.slide--chapter {
display: flex;
flex-direction: column;
justify-content: center;
}
/* Chapter number in tracked mono — colored accent */
.chapter-num {
font-family: var(--f-mono);
font-size: var(--sz-label);
letter-spacing: 0.2em;
text-transform: uppercase;
color: var(--c-accent);
margin-bottom: var(--gap-md);
}
/* Thin horizontal rule — monochrome accent, matches chapter-num color */
.chapter-rule {
width: 36px;
height: 1px;
background: var(--c-accent);
margin-bottom: var(--gap-md);
}
/* ── 3. STATEMENT ─────────────────────────────────────────────────── */
/* Large claim slide: sidebar + headline + optional supporting content */
.slide--statement .statement-body {
display: flex;
flex-direction: column;
justify-content: center;
gap: var(--gap-md);
}
/* ── 4. SPLIT ─────────────────────────────────────────────────────── */
/* Two-column: text left, image right */
.slide--split .slide-body {
display: grid;
grid-template-columns: 1fr 1fr;
gap: calc(var(--pad-x) * 0.7);
align-items: center;
}
.split-text {
display: flex;
flex-direction: column;
gap: var(--gap-md);
}
.split-image {
display: flex;
flex-direction: column;
gap: var(--gap-sm);
}
/* Always specify explicit height in vh — never auto or aspect-ratio */
.split-image img,
.img-placeholder {
width: 100%;
height: 55vh;
}
.split-image img {
object-fit: cover;
display: block;
}
.img-placeholder {
border: 1px solid var(--c-border-light);
background: var(--c-bg-light-alt);
color: var(--c-fg-light-2);
display: flex;
align-items: center;
justify-content: center;
font-family: var(--f-mono);
font-size: var(--sz-label);
font-weight: 400;
}
/* ── 5. STATS ─────────────────────────────────────────────────────── */
/* Three large numeric stats with rule-top, label, and source note */
.slide--stats .slide-body {
display: flex;
flex-direction: column;
justify-content: center;
gap: var(--gap-lg);
}
.stats-grid {
display: grid;
grid-template-columns: repeat(3, 1fr);
gap: 0;
}
.stat-card {
display: flex;
flex-direction: column;
gap: var(--gap-sm);
padding: var(--gap-md) var(--gap-md) var(--gap-md) 0;
border-top: 1px solid var(--c-border-light);
}
/* The big number: weight 200, maximum lightness */
.stat-value {
font-family: var(--f-display);
font-size: 5.5vw;
font-weight: 200;
line-height: 1;
color: var(--c-fg-light);
letter-spacing: -0.03em;
}
.stat-label {
font-family: var(--f-body);
font-size: var(--sz-body);
line-height: 1.5;
font-weight: 300;
color: var(--c-fg-light);
}
/* Source attribution in small mono */
.stat-note {
font-family: var(--f-mono);
font-size: var(--sz-caption);
letter-spacing: 0.05em;
color: var(--c-fg-light-3);
}
/* ── 6. QUOTE ─────────────────────────────────────────────────────── */
/* Dark slide: large Lora italic quote, no quote mark decoration */
.slide--quote {
display: flex;
flex-direction: column;
justify-content: center;
/* Override standard padding for full bleed feel */
padding: calc(var(--pad-y) * 1.3) calc(var(--pad-x) * 1.2)
calc(var(--pad-y) * 1.3) calc(var(--pad-x) + 3.5vw + 1.2vw);
}
/* The quote itself: Lora italic, large, no decoration */
.quote-text {
font-family: var(--f-serif);
font-size: 3.2vw;
font-weight: 400;
line-height: 1.35;
letter-spacing: 0;
max-width: 75%;
margin-bottom: var(--gap-lg);
font-style: italic;
color: var(--c-fg);
}
/* Attribution: two lines of small mono text */
.quote-attr {
display: flex;
flex-direction: column;
gap: 0.4vh;
}
/* ── 7. LIST ──────────────────────────────────────────────────────── */
/* Left: label + heading + context. Right: bullet list with dash markers */
.slide--list .slide-body {
display: grid;
grid-template-columns: 2fr 3fr;
gap: calc(var(--pad-x) * 0.8);
align-items: center;
}
.list-head {
display: flex;
flex-direction: column;
gap: var(--gap-md);
padding-top: var(--gap-sm);
}
.bullet-list {
list-style: none;
display: flex;
flex-direction: column;
gap: var(--gap-md);
}
.bullet-list li {
display: grid;
grid-template-columns: 1.2em 1fr;
gap: 0.5em;
font-family: var(--f-body);
font-size: var(--sz-lead);
font-weight: 300;
line-height: 1.5;
}
/* Ivory Ledger bullet: em dash in muted tan — never a heavy accent dot */
.bullet-list li::before {
content: "—";
color: var(--c-fg-light-3);
font-family: var(--f-mono);
}
.light .bullet-list li {
color: var(--c-fg-light);
}
.dark .bullet-list li {
color: var(--c-fg);
}
/* ── 8. COMPARE ───────────────────────────────────────────────────── */
/* Two panels divided by a center rule: before left, after right */
.slide--compare .slide-body {
display: grid;
grid-template-columns: 1fr 1fr;
height: 100%;
}
.compare-panel {
display: flex;
flex-direction: column;
gap: var(--gap-md);
padding: var(--gap-md) 0;
}
.compare-panel.left {
padding-right: calc(var(--pad-x) * 0.55);
border-right: 1px solid var(--c-border-light);
}
.compare-panel.right {
padding-left: calc(var(--pad-x) * 0.55);
}
.compare-label {
font-family: var(--f-mono);
font-size: var(--sz-label);
letter-spacing: 0.16em;
text-transform: uppercase;
padding-bottom: var(--gap-sm);
border-bottom: 1px solid var(--c-border-light);
color: var(--c-fg-light-3);
}
/* "After" label: monochrome accent treatment */
.compare-label.after {
color: var(--c-accent);
border-color: var(--c-accent);
}
/* ── 9. END ───────────────────────────────────────────────────────── */
/* Closing slide: cream bg, centered vertically, simple */
.slide--end {
display: flex;
flex-direction: column;
justify-content: center;
gap: var(--gap-md);
}
/* ── 10. INSIGHTS ─────────────────────────────────────────────────── */
/*
* The signature "insight cards" pattern: cream background with 3 tall
* rounded-rectangle cards in quiet cream tones. Each card has a
* large Lora serif italic title and body text below.
*/
.slide--insights {
background: var(--c-bg-cream);
color: var(--c-fg-light);
grid-template-rows: auto 1fr auto;
}
/* The three-card grid — equal columns, stretching to fill the middle row */
.insights-grid {
display: grid;
grid-template-columns: repeat(3, 1fr);
gap: 2vw;
align-items: stretch;
}
.insight-card {
border-radius: 16px;
padding: 3vh 2.5vw;
display: flex;
flex-direction: column;
gap: 1.5vh;
}
/* The three card surfaces: all monochrome cream tones */
.insight-card:nth-child(1) {
background: var(--c-card-a);
}
.insight-card:nth-child(2) {
background: var(--c-card-b);
}
.insight-card:nth-child(3) {
background: var(--c-card-c);
}
/* Large serif italic title: the visual anchor of each card */
.insight-title {
font-family: var(--f-serif);
font-size: 2.8vw;
font-weight: 400;
line-height: 1.15;
color: var(--c-fg-light);
}
.insight-title em {
font-style: italic;
}
/* Smaller serif subtitle under the title */
.insight-subtitle {
font-family: var(--f-serif);
font-size: 1.3vw;
font-weight: 500;
line-height: 1.3;
color: var(--c-fg-light);
}
/* Body: light sans, pushed to the bottom of the card */
.insight-body {
font-family: var(--f-body);
font-size: var(--sz-body);
line-height: 1.65;
font-weight: 300;
color: rgba(26, 26, 22, 0.75);
margin-top: auto;
}
/* ── 11. TIMELINE ─────────────────────────────────────────────────── */
/* Horizontal research timeline: steps connected by a thin rule */
.slide--timeline {
background: var(--c-bg-cream);
color: var(--c-fg-light);
grid-template-rows: auto auto 1fr auto;
}
/* Large headline above the track */
.timeline-hl {
font-family: var(--f-heading);
font-size: var(--sz-h2);
font-weight: 300;
line-height: 1.2;
padding-bottom: var(--gap-md);
border-bottom: 1px solid var(--c-border-light);
max-width: 70%;
}
/* The horizontal track container — equal-width steps side by side */
.timeline-track {
display: flex;
align-items: flex-start;
gap: 0;
padding-top: var(--gap-md);
position: relative;
min-height: 0;
}
/* Each step: flex column with dot, date, label, description */
.timeline-step {
flex: 1;
display: flex;
flex-direction: column;
gap: var(--gap-sm);
padding-right: calc(var(--pad-x) * 0.3);
position: relative;
}
/* The horizontal connecting rule behind all steps */
.timeline-step::before {
content: "";
position: absolute;
top: 0.55em;
left: 0;
right: 0;
height: 1px;
background: var(--c-border-light);
z-index: 0;
}
/* The dot: monochrome accent, cream border to punch through the rule */
.timeline-dot {
width: 8px;
height: 8px;
border-radius: 50%;
background: var(--c-accent);
border: 2px solid var(--c-bg-cream);
position: relative;
z-index: 1;
margin-bottom: var(--gap-sm);
flex-shrink: 0;
}
.timeline-date {
font-family: var(--f-mono);
font-size: var(--sz-caption);
letter-spacing: 0.1em;
color: var(--c-fg-light-3);
}
.timeline-label {
font-family: var(--f-heading);
font-size: var(--sz-h3);
font-weight: 400;
line-height: 1.25;
color: var(--c-fg-light);
}
.timeline-desc {
font-family: var(--f-body);
font-size: var(--sz-body);
line-height: 1.6;
font-weight: 300;
color: var(--c-fg-light-2);
}
/* ── 12. DENSE ────────────────────────────────────────────────────── */
/* Research analysis: large headline above two-column text body */
.slide--dense {
grid-template-rows: auto auto 1fr auto;
}
.dense-hl {
font-family: var(--f-heading);
font-size: var(--sz-h2);
font-weight: 300;
line-height: 1.2;
padding-bottom: var(--gap-md);
border-bottom: 1px solid var(--c-border-light);
max-width: 88%;
}
.dense-cols {
display: grid;
grid-template-columns: 1fr 1fr;
gap: calc(var(--pad-x) * 0.5);
padding-top: var(--gap-md);
min-height: 0;
}
/* Section heading within each column: tracked mono uppercase */
.dense-col h4 {
font-family: var(--f-mono);
font-size: var(--sz-label);
letter-spacing: 0.16em;
text-transform: uppercase;
color: var(--c-fg-light-3);
margin-bottom: var(--gap-sm);
padding-bottom: var(--gap-sm);
border-bottom: 1px solid var(--c-border-light);
}
.dense-col p {
font-family: var(--f-body);
font-size: var(--sz-body);
line-height: 1.75;
font-weight: 300;
color: var(--c-fg-light-2);
margin-bottom: 1.4vh;
}
.dense-col p:last-child {
margin-bottom: 0;
}
/* ╔══════════════════════════════════════════════════════════════════════╗
║ ZONE F · COMPONENTS ║
╚══════════════════════════════════════════════════════════════════════╝ */
/* Thin accent rule — 36px default, full-width with .full */
.rule {
width: 36px;
height: 1px;
background: var(--c-border-light);
}
.rule.dark-rule {
background: var(--c-accent);
}
.rule.full {
width: 100%;
background: var(--c-border-light);
}
/* Eyebrow kicker label: mono uppercase, muted */
.kicker {
font-family: var(--f-mono);
font-size: var(--sz-label);
letter-spacing: 0.14em;
text-transform: uppercase;
color: var(--c-fg-light-3);
}
.dark .kicker {
color: var(--c-fg-3);
}
/* Bordered inline tag: used for version numbers, status labels */
.tag {
display: inline-block;
font-family: var(--f-mono);
font-size: var(--sz-label);
letter-spacing: 0.12em;
text-transform: uppercase;
color: var(--c-fg-light);
border: 1px solid var(--c-border-light);
padding: 0.3em 0.8em;
line-height: 1;
}
.dark .tag {
color: var(--c-fg-2);
border-color: var(--c-border);
}
/* Image caption: barely-there mono text below photos */
.img-caption {
font-family: var(--f-mono);
font-size: var(--sz-caption);
letter-spacing: 0.04em;
opacity: 0.45;
margin-top: 0.8vh;
}
/* ── CHART ─────────────────────────────────────────────────────────── */
.slide--chart .slide-body {
display: flex;
flex-direction: column;
gap: var(--gap-md);
min-height: 0;
}
.chart-header {
display: flex;
justify-content: space-between;
align-items: baseline;
flex-shrink: 0;
}
.chart-wrapper {
flex: 1;
display: flex;
flex-direction: column;
justify-content: flex-end;
min-height: 0;
}
.bar-track {
height: 28vh;
display: flex;
align-items: flex-end;
gap: 4vw;
border-left: 1px solid var(--c-border-light);
padding-left: 0.5vw;
}
.bar-col {
flex: 1;
display: flex;
flex-direction: column;
align-items: flex-start;
justify-content: flex-end;
gap: 1vh;
height: 100%;
}
.bar-fill {
width: 100%;
background: var(--c-fg-light-3);
opacity: 0.5;
}
.bar-fill.accent {
background: var(--c-accent);
opacity: 1;
}
.bar-x-label {
font-family: var(--f-mono);
font-size: var(--sz-caption);
font-weight: 300;
letter-spacing: 0.1em;
color: var(--c-fg-light-3);
white-space: nowrap;
text-transform: uppercase;
}
.bar-val {
font-family: var(--f-body);
font-size: var(--sz-body);
font-weight: 300;
color: var(--c-fg-light-2);
}
.bar-val.hi {
color: var(--c-accent);
font-weight: 500;
}
.chart-baseline {
height: 1px;
background: var(--c-border-light);
flex-shrink: 0;
}
.chart-source {
flex-shrink: 0;
font-family: var(--f-mono);
font-size: var(--sz-caption);
font-weight: 300;
color: var(--c-fg-light-3);
letter-spacing: 0.06em;
margin-top: var(--gap-sm);
}
/* ── DIAGRAM ────────────────────────────────────────────────────────── */
.slide--diagram .slide-body {
display: flex;
flex-direction: column;
justify-content: center;
gap: var(--gap-lg);
min-height: 0;
}
.flow {
display: flex;
align-items: flex-start;
gap: 0;
}
.flow-step {
flex: 1;
display: flex;
flex-direction: column;
gap: var(--gap-sm);
padding-right: calc(var(--pad-x) * 0.4);
padding-top: var(--gap-md);
border-top: 1px solid var(--c-border-light);
}
.flow-num {
font-family: var(--f-display);
font-size: 3.5vw;
font-weight: 200;
line-height: 1;
color: var(--c-fg-light-3);
letter-spacing: -0.02em;
}
.flow-title {
font-family: var(--f-heading);
font-size: var(--sz-h3);
font-weight: 400;
line-height: 1.2;
color: var(--c-fg-light);
}
.flow-desc {
font-family: var(--f-body);
font-size: var(--sz-body);
font-weight: 300;
color: var(--c-fg-light-2);
line-height: 1.68;
}
/* Ivory Ledger diagram uses no arrows — whitespace between steps implies flow */
/* ── PIE / DONUT CHART ──────────────────────────────────────────────── */
.slide--pie .slide-body {
display: flex;
flex-direction: column;
gap: var(--gap-md);
min-height: 0;
}
.pie-row {
display: grid;
grid-template-columns: 1fr 1fr;
gap: calc(var(--pad-x) * 0.7);
align-items: center;
flex: 1;
min-height: 0;
}
.pie-donut {
width: min(26vw, 42vh);
height: min(26vw, 42vh);
border-radius: 50%;
position: relative;
flex-shrink: 0;
justify-self: center;
}
.pie-donut::after {
content: "";
position: absolute;
inset: 22%;
border-radius: 50%;
background: var(--c-bg-light);
}
.pie-legend {
display: flex;
flex-direction: column;
gap: var(--gap-md);
}
.pie-item {
display: grid;
grid-template-columns: 0.8em 1fr auto;
gap: 1em;
align-items: center;
}
.pie-swatch {
width: 0.8em;
height: 0.8em;
border-radius: 2px;
flex-shrink: 0;
}
.pie-item-label {
font-family: var(--f-body);
font-size: var(--sz-lead);
font-weight: 300;
line-height: 1.4;
color: var(--c-fg-light);
}
.pie-item-val {
font-family: var(--f-mono);
font-size: var(--sz-body);
font-weight: 400;
letter-spacing: 0.08em;
color: var(--c-accent);
}
.pie-total {
margin-top: var(--gap-sm);
padding-top: var(--gap-sm);
border-top: 1px solid var(--c-border-light);
font-family: var(--f-mono);
font-size: var(--sz-label);
letter-spacing: 0.1em;
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/* ── PYRAMID ─────────────────────────────────────────────────────────── */
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display: flex;
flex-direction: column;
justify-content: center;
gap: var(--gap-md);
min-height: 0;
}
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display: flex;
flex-direction: column;
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align-items: center;
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display: flex;
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text-align: right;
max-width: 55%;
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/* ── VERTICAL TIMELINE ───────────────────────────────────────────────── */
.slide--vtimeline {
grid-template-rows: auto auto 1fr auto;
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font-weight: 300;
color: var(--c-fg-light-2);
line-height: 1.68;
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/* ── CYCLE PROCESS ───────────────────────────────────────────────────── */
.slide--cycle .slide-body {
display: flex;
flex-direction: column;
gap: var(--gap-md);
min-height: 0;
}
.cycle-grid {
display: grid;
grid-template-columns: 1fr 3em 1fr;
grid-template-rows: 1fr 3em 1fr;
gap: var(--gap-sm);
flex: 1;
min-height: 0;
align-items: center;
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.cycle-step {
display: flex;
flex-direction: column;
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padding: var(--gap-md);
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color: var(--c-fg-light-3);
font-size: 1.6vw;
display: flex;
align-items: center;
justify-content: center;
}
/* ── PIE / DONUT CHART (v2 — legend variant) ───────────────────── */
/* Used by slide--pie v2: donut on left, legend items on right */
.slide--pie .slide-body {
display: flex;
flex-direction: column;
gap: var(--gap-md);
min-height: 0;
}
.pie-row {
display: grid;
grid-template-columns: 1fr 1fr;
gap: var(--gap-lg);
align-items: center;
flex: 1;
min-height: 0;
}
.pie-donut {
width: min(26vw, 40vh);
height: min(26vw, 40vh);
border-radius: 50%;
position: relative;
margin: 0 auto;
}
.pie-donut::after {
content: "";
position: absolute;
inset: 22%;
border-radius: 50%;
background: var(--c-bg-light);
}
.pie-legend {
display: flex;
flex-direction: column;
gap: var(--gap-sm);
}
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.pie-legend-dot {
width: 1vw;
height: 1vw;
border-radius: 50%;
flex-shrink: 0;
}
/* ── PYRAMID (v2 — centered stack variant) ─────────────────────── */
/* Used by slide--pyramid v2: centered levels, solid fills */
.slide--pyramid .slide-body {
display: flex;
flex-direction: column;
gap: var(--gap-md);
min-height: 0;
}
.pyr-wrap {
display: flex;
flex-direction: column;
align-items: center;
gap: 0.6vh;
flex: 1;
justify-content: center;
}
.pyr-level {
display: flex;
align-items: center;
justify-content: center;
padding: 1.4vh 2vw;
border-radius: 2px;
font-family: var(--f-body);
font-size: var(--sz-body);
font-weight: 500;
color: var(--c-fg-light);
text-align: center;
transition: width 0.4s ease;
}
.pyr-level:nth-child(1) {
background: color-mix(in srgb, var(--c-accent) 90%, transparent);
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width: 30%;
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.pyr-level:nth-child(2) {
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width: 83%;
}
.pyr-level:nth-child(5) {
background: color-mix(in srgb, var(--c-accent) 14%, transparent);
width: 100%;
}
/* ── VERTICAL TIMELINE (v2 — grid spine variant) ───────────────── */
/* Used by slide--vtimeline v2: date | spine | content grid layout */
.slide--vtimeline .slide-body {
display: flex;
flex-direction: column;
gap: var(--gap-md);
min-height: 0;
}
.vtimeline {
display: grid;
grid-template-columns: 8em 1px 1fr;
gap: 0 0;
flex: 1;
min-height: 0;
overflow: hidden;
}
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display: contents;
}
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font-family: var(--f-mono);
font-size: var(--sz-label);
color: var(--c-accent);
padding: 0.4vh 1.5vw 2.5vh 0;
text-align: right;
line-height: 1.3;
}
.vt-spine {
background: color-mix(in srgb, var(--c-accent) 30%, transparent);
position: relative;
margin: 0 auto;
}
.vt-spine::before {
content: "";
position: absolute;
top: 0.3em;
left: 50%;
transform: translateX(-50%);
width: 10px;
height: 10px;
border-radius: 50%;
background: var(--c-accent);
}
.vt-content {
padding: 0 0 2.5vh 1.5vw;
min-height: 0;
}
.vt-content p {
font-size: var(--sz-body);
color: var(--c-fg-light);
margin: 0.3vh 0 0;
line-height: 1.5;
}
/* ── CYCLE PROCESS (v2 — boxed cell variant) ───────────────────── */
/* Used by slide--cycle v2: 2×2 grid of bordered cells with center label */
.slide--cycle .slide-body {
display: flex;
flex-direction: column;
gap: var(--gap-md);
min-height: 0;
}
.cycle-grid {
display: grid;
grid-template-columns: 1fr 3em 1fr;
grid-template-rows: 1fr 3em 1fr;
gap: 0;
flex: 1;
min-height: 0;
}
.cycle-cell {
display: flex;
flex-direction: column;
gap: 0.6vh;
padding: 1.8vh 2vw;
background: color-mix(in srgb, var(--c-accent) 8%, transparent);
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border-radius: 3px;
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font-size: var(--sz-label);
color: var(--c-accent);
font-weight: 500;
}
.cycle-cell p {
font-size: var(--sz-body);
color: var(--c-fg-light);
margin: 0;
}
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display: flex;
align-items: center;
justify-content: center;
font-size: 1.8vw;
color: var(--c-accent);
font-family: var(--f-mono);
}
.cycle-center {
display: block;
background: transparent;
border-radius: 0;
margin: 0;
}
</style>
</head>
<body>
<div id="deck">
<!-- ══════════════════════════════════════════════════════════════════
SLIDE 01 · COVER (light — cream)
──────────────────────────────────────────────────────────────────
Opening slide. Content anchors to the bottom of the slide.
Top-right mono label: deck title and date.
Large weight-200 display headline split across two lines.
Lead sentence in muted warm gray below the headline.
Bottom meta bar: team and round/version info.
══════════════════════════════════════════════════════════════════ -->
<section class="slide slide--cover light">
<!-- Sidebar: research context above, date below -->
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
<span class="sidebar-label">Research Synthesis</span>
<span class="sidebar-label">[Month, Year]</span>
</div>
<!-- Top-right deck label: title and date -->
<div
style="
position: absolute;
top: var(--pad-y);
right: var(--pad-x);
text-align: right;
"
data-anim="fade-in"
data-delay="1"
>
<span class="label muted"
>User Research Synthesis / [Month, Year]</span
>
</div>
<div class="cover-body">
<!-- Display headline: weight 200, two lines -->
<h1 class="display" data-anim="fade-up" data-delay="2">
User Research<br />Synthesis
</h1>
<!-- Thin rule between headline and lead -->
<div
class="rule"
data-anim="reveal-right"
data-delay="3"
style="margin: 1.5vh 0"
></div>
<!-- Lead: weight 300, muted, max 55% width -->
<p
class="lead muted"
data-anim="fade-up"
data-delay="4"
style="max-width: 55%"
>
What we learned from 24 interviews and what it means for the
product.
</p>
</div>
<!-- Bottom meta bar: team left, round right -->
<div class="cover-meta" data-anim="fade-in" data-delay="5">
<span class="label muted">Research Team · [Month, Year]</span>
<span class="label muted">Round [N] · Internal</span>
</div>
</section>
<section class="slide slide--chapter dark">
<!-- Sidebar on dark: adapts automatically via .dark .sidebar-label -->
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
<span class="sidebar-label">Context</span>
<span class="sidebar-label">Part One</span>
</div>
<!-- Chapter number: small mono, monochrome accent -->
<div class="chapter-num" data-anim="fade-in" data-delay="1">
01 · Context
</div>
<!-- Thin accent rule -->
<div class="chapter-rule" data-anim="reveal-right" data-delay="2"></div>
<!-- Chapter headline: weight 200, very large -->
<h2 class="h1" data-anim="fade-up" data-delay="3">
Why we went back<br />to users
</h2>
<!-- Short description: muted, capped at 50% width -->
<p
class="lead"
style="
max-width: 50%;
margin-top: var(--gap-md);
color: var(--c-fg-3);
"
data-anim="fade-up"
data-delay="4"
>
Three months after launch, retention numbers told us something the
metrics couldn't.
</p>
</section>
<section class="slide slide--statement light">
<!-- Sidebar: three contextual labels -->
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
<span class="sidebar-label">[Month, Year]</span>
<span class="sidebar-label">Round [N]</span>
<span class="sidebar-label">Objective</span>
</div>
<!-- Chrome header -->
<header class="slide-chrome">
<span class="label muted">Key Finding</span>
<span class="label muted">03</span>
</header>
<!-- Statement body: centered vertically -->
<div class="statement-body">
<!-- Objective label in mono muted at top of content area -->
<p class="kicker" data-anim="fade-in" data-delay="1">
Primary objective · Round [N] synthesis
</p>
<!-- The big claim: weight 200, sentence case, max 65% width -->
<h2
class="h1"
data-anim="fade-up"
data-delay="2"
style="max-width: 65%"
>
Users don't leave because they lose interest. They leave because
they don't know what to do next.
</h2>
<!-- Thin rule as a visual pause below the headline -->
<div
class="rule"
data-anim="reveal-right"
data-delay="3"
style="margin-top: var(--gap-sm)"
></div>
</div>
<!-- Footer -->
<footer class="slide-foot">
<span class="label muted">User Research Synthesis</span>
<span class="label muted">Research Team</span>
</footer>
</section>
<section class="slide slide--split light">
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
<span class="sidebar-label">User Behavior</span>
<span class="sidebar-label">[Month, Year]</span>
</div>
<!-- Chrome header -->
<header class="slide-chrome">
<span class="label muted">User Behavior</span>
<span class="label muted">04</span>
</header>
<!-- Two-column body -->
<div class="slide-body">
<!-- Left: text content -->
<div class="split-text">
<p class="kicker" data-anim="fade-in" data-delay="1">The Pattern</p>
<h2 class="h2" data-anim="fade-up" data-delay="2">
The first 48 hours determine everything
</h2>
<p class="lead muted" data-anim="fade-up" data-delay="3">
Users who complete three core actions in their first two days have
a 4× higher 90-day retention rate. Most never get there.
</p>
<!-- Small bullet list below the lead -->
<ul
class="bullet-list"
style="margin-top: 0"
data-anim="fade-up"
data-delay="4"
>
<li>Onboarding drop-off peaks at step 3</li>
<li>"What do I do next?" is the most common exit trigger</li>
<li>Users who invite a teammate retain at 2× the rate</li>
</ul>
</div>
<!-- Right: image with caption -->
<div class="split-image" data-anim="fade-in" data-delay="3">
<div class="img-placeholder">Image placeholder</div>
<p class="img-caption">
Session recording review · [Month of study]
</p>
</div>
</div>
<!-- Footer -->
<footer class="slide-foot">
<span class="label muted">User Research Synthesis</span>
<span class="label muted">Research Team</span>
</footer>
</section>
<section class="slide slide--stats light">
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
<span class="sidebar-label">By the Numbers</span>
<span class="sidebar-label">[Month, Year]</span>
</div>
<!-- Chrome header -->
<header class="slide-chrome">
<span class="label muted">By the Numbers</span>
<span class="label muted">05</span>
</header>
<!-- Stats body: headline + three-col stat grid -->
<div class="slide-body">
<h2 class="h2" data-anim="fade-up" data-delay="1">
What the data showed
</h2>
<div
class="stats-grid"
style="margin-top: var(--gap-lg)"
data-anim="fade-up"
data-delay="2"
>
<!-- Stat 1: churn rate -->
<div class="stat-card">
<div class="stat-value">68%</div>
<p class="stat-label muted">
of users churned within 14 days — up from 54% in cohort 2
</p>
<p class="stat-note">[Analytics tool] · [Launch month]</p>
</div>
<!-- Stat 2: time to abandonment -->
<div class="stat-card">
<div class="stat-value">3.2min</div>
<p class="stat-label muted">
Average time before abandonment on the setup flow
</p>
<p class="stat-note">Session recordings · n=240</p>
</div>
<!-- Stat 3: retention multiplier -->
<div class="stat-card">
<div class="stat-value">4×</div>
<p class="stat-label muted">
Higher 90-day retention for users who complete onboarding fully
</p>
<p class="stat-note">Cohort analysis</p>
</div>
</div>
</div>
<!-- Footer -->
<footer class="slide-foot">
<span class="label muted">User Research Synthesis</span>
<span class="label muted">Research Team</span>
</footer>
</section>
<section class="slide slide--list light">
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
<span class="sidebar-label">Recommendations</span>
<span class="sidebar-label">[Month, Year]</span>
</div>
<!-- Chrome header -->
<header class="slide-chrome">
<span class="label muted">Recommendations</span>
<span class="label muted">06</span>
</header>
<!-- List body: left head + right bullets -->
<div class="slide-body">
<div class="list-head">
<p class="kicker" data-anim="fade-in" data-delay="1">What to fix</p>
<h2 class="h2" data-anim="fade-up" data-delay="2">
Five changes, ordered by impact
</h2>
<p class="body muted" data-anim="fade-up" data-delay="3">
We recommend addressing these sequentially — later ones depend on
the first landing.
</p>
</div>
<!-- Five bullets: weight-300 lead size, em dash markers -->
<ul class="bullet-list" data-anim="fade-up" data-delay="3">
<li>Redesign the setup flow to three steps maximum</li>
<li>Add a "start here" prompt on day one based on user type</li>
<li>
Surface the collaboration invite after first meaningful action
</li>
<li>Replace feature tour with outcome demonstration</li>
<li>
Build a 7-day email sequence that mirrors in-product progress
</li>
</ul>
</div>
<!-- Footer -->
<footer class="slide-foot">
<span class="label muted">User Research Synthesis</span>
<span class="label muted">Research Team</span>
</footer>
</section>
<section class="slide slide--compare light">
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
<span class="sidebar-label">Current vs Proposed</span>
<span class="sidebar-label">[Month, Year]</span>
</div>
<!-- Chrome header -->
<header class="slide-chrome">
<span class="label muted">Current · Proposed</span>
<span class="label muted">07</span>
</header>
<!-- Two-panel body -->
<div class="slide-body">
<!-- Left panel: current state -->
<div class="compare-panel left" data-anim="fade-up" data-delay="1">
<div class="compare-label">Current Onboarding</div>
<h3 class="h3">9-step setup, any order</h3>
<p class="lead muted">
Users choose their own path through setup. Most choose wrong.
</p>
<ul class="bullet-list" style="font-size: var(--sz-body)">
<li>Average 3.2 minutes to first value</li>
<li>Step 6 is where 41% abandon</li>
<li>No adaptive logic based on user type</li>
</ul>
</div>
<!-- Right panel: proposed state -->
<div class="compare-panel right" data-anim="fade-up" data-delay="2">
<div class="compare-label after">Proposed Flow</div>
<h3 class="h3">3-step guided path, adaptive</h3>
<p class="lead muted">
User type detected at signup. Path adjusts. First value in under
90 seconds.
</p>
<ul class="bullet-list" style="font-size: var(--sz-body)">
<li>Target: 90 seconds to first value</li>
<li>Eliminate decision paralysis at step entry</li>
<li>Inline help triggered at abandonment signals</li>
</ul>
</div>
</div>
<!-- Footer -->
<footer class="slide-foot">
<span class="label muted">User Research Synthesis</span>
<span class="label muted">Research Team</span>
</footer>
</section>
<section class="slide slide--quote dark">
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
<span class="sidebar-label">Participant Voice</span>
<span class="sidebar-label">[Month of study]</span>
</div>
<!-- Quote text: Lora italic, large, no decoration -->
<p class="quote-text" data-anim="fade-up" data-delay="1">
"I kept opening the app and then closing it again. I didn't know what
I was supposed to do."
</p>
<!-- Attribution: two lines of small mono -->
<div class="quote-attr" data-anim="fade-in" data-delay="3">
<span
class="label"
style="color: var(--c-fg-3); letter-spacing: 0.12em"
>
Participant 14 · 28 years old, Product Designer
</span>
<span
class="label"
style="color: var(--c-fg-3); letter-spacing: 0.12em"
>
Interview · [Month of study]
</span>
</div>
</section>
<section class="slide slide--dense light">
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
<span class="sidebar-label">Analysis</span>
<span class="sidebar-label">[Month, Year]</span>
</div>
<!-- Chrome header -->
<header class="slide-chrome">
<span class="label muted">Analysis</span>
<span class="label muted">09</span>
</header>
<!-- Dense headline -->
<h2 class="dense-hl" data-anim="fade-up" data-delay="1">
Why onboarding problems compound over time
</h2>
<!-- Two-column analysis body -->
<div class="slide-body">
<div class="dense-cols" data-anim="fade-up" data-delay="2">
<!-- Left column: The Activation Trap -->
<div class="dense-col">
<h4>The Activation Trap</h4>
<p>
Activation is the moment a user experiences the core value of a
product for the first time. When that moment is delayed or never
arrives, the user's mental model of the product never fully
forms. They carry a vague, unresolved impression into every
subsequent session.
</p>
<p>
Each session that ends without activation reinforces the exit
pattern. The user doesn't consciously decide to leave — they
simply stop opening the app because it hasn't yet earned a place
in their routine. The gap between download and habit is where
most products lose users permanently.
</p>
<p>
Retention data confirms this: users who hit activation in
session one have a 3× higher probability of returning in week
two. The window is narrow. Products that front-load value
creation outperform those that distribute it across multiple
sessions.
</p>
</div>
<!-- Right column: The Network Effect Delay -->
<div class="dense-col">
<h4>The Network Effect Delay</h4>
<p>
Collaboration products face a compounding problem: the value of
the product increases with each additional teammate, but users
must cross the value threshold alone before they think to invite
anyone. Most never reach the threshold.
</p>
<p>
Our data shows that the median user does not discover the
invitation flow until session four — by which point 60% have
already churned. The product's most powerful retention mechanism
is invisible during the critical first-session window where the
keep-or-leave decision is made.
</p>
<p>
The solution is not to surface the invite prompt earlier in a
disruptive way, but to design the single-player experience as an
explicit bridge to the collaborative one. Every solo action
should feel like preparation for something that scales.
</p>
</div>
</div>
</div>
<!-- Footer -->
<footer class="slide-foot">
<span class="label muted">User Research Synthesis</span>
<span class="label muted">Research Team</span>
</footer>
</section>
<section class="slide slide--chart light">
<header class="slide-chrome">
<span class="label muted">Retention Analysis</span>
<span class="label muted">11</span>
</header>
<div class="slide-body">
<div class="chart-header">
<h2
class="h2"
style="font-weight: 200"
data-anim="fade-up"
data-delay="0"
>
90-day retention by onboarding cohort
</h2>
<span class="caption muted" data-anim="fade-in" data-delay="1"
>% retained · n=480 · [Q1 of study period]</span
>
</div>
<div class="chart-wrapper" data-anim="fade-up" data-delay="2">
<div class="bar-track">
<div class="bar-col">
<span class="bar-val">34%</span>
<div class="bar-fill" style="height: 10vh"></div>
<span class="bar-x-label">Cohort 1</span>
</div>
<div class="bar-col">
<span class="bar-val">41%</span>
<div class="bar-fill" style="height: 13vh"></div>
<span class="bar-x-label">Cohort 2</span>
</div>
<div class="bar-col">
<span class="bar-val">48%</span>
<div class="bar-fill" style="height: 16vh"></div>
<span class="bar-x-label">Cohort 3</span>
</div>
<div class="bar-col">
<span class="bar-val hi">67%</span>
<div class="bar-fill accent" style="height: 22vh"></div>
<span class="bar-x-label">Proposed</span>
</div>
</div>
<div class="chart-baseline"></div>
</div>
<p class="chart-source" data-anim="fade-in" data-delay="3">
Source: [Analytics tool] · Cohort analysis · Proposed target based
on redesigned onboarding flow
</p>
</div>
<footer class="slide-foot">
<span class="label muted">Research Team · [Month, Year]</span>
<span class="label muted">11 / 18</span>
</footer>
</section>
<section class="slide slide--diagram light">
<header class="slide-chrome">
<span class="label muted">Methodology</span>
<span class="label muted">12</span>
</header>
<div class="slide-body">
<h2
class="h2"
style="font-weight: 200"
data-anim="fade-up"
data-delay="0"
>
How this research was conducted
</h2>
<div class="flow" data-anim="fade-up" data-delay="1">
<div class="flow-step">
<div class="flow-num">01</div>
<div class="flow-title">Recruit</div>
<div class="flow-desc">
24 participants screened from the active user base. Mix of power
users, casual users, and churned users within 90 days.
</div>
</div>
<div class="flow-step">
<div class="flow-num">02</div>
<div class="flow-title">Interview</div>
<div class="flow-desc">
60-minute moderated sessions. Cognitive walkthrough of key
flows. Think-aloud protocol throughout.
</div>
</div>
<div class="flow-step">
<div class="flow-num">03</div>
<div class="flow-title">Analyse</div>
<div class="flow-desc">
Affinity mapping across 340 observations. Pattern clustering by
behaviour type, not stated preference.
</div>
</div>
<div class="flow-step">
<div class="flow-num">04</div>
<div class="flow-title">Validate</div>
<div class="flow-desc">
Key findings stress-tested against session recordings and
support ticket data before synthesis.
</div>
</div>
</div>
</div>
<footer class="slide-foot">
<span class="label muted">Research Team · [Month, Year]</span>
<span class="label muted">12 / 18</span>
</footer>
</section>
<section class="slide slide--pie light">
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
<span class="sidebar-label">Participants</span>
<span class="sidebar-label">[Month, Year]</span>
</div>
<header class="slide-chrome">
<span class="label muted">Participant Breakdown</span>
<span class="label muted">13</span>
</header>
<div class="slide-body">
<h2
class="h2"
style="font-weight: 200"
data-anim="fade-up"
data-delay="1"
>
Who we spoke with
</h2>
<div class="pie-row" data-anim="fade-up" data-delay="2">
<!-- Donut chart: conic-gradient with 4 segments -->
<div
class="pie-donut"
style="
background: conic-gradient(
var(--c-accent) 0% 38%,
color-mix(in srgb, var(--c-accent) 60%, var(--c-bg-light)) 38%
63%,
color-mix(in srgb, var(--c-accent) 34%, var(--c-bg-light)) 63%
85%,
var(--c-bg-light-alt) 85% 100%
);
"
></div>
<!-- Legend -->
<div class="pie-legend">
<div class="pie-item">
<div class="pie-swatch" style="background: var(--c-accent)"></div>
<span class="pie-item-label">Power Users</span>
<span class="pie-item-val">38%</span>
</div>
<div class="pie-item">
<div
class="pie-swatch"
style="
background: color-mix(
in srgb,
var(--c-accent) 60%,
var(--c-bg-light)
);
"
></div>
<span class="pie-item-label">Casual Users</span>
<span class="pie-item-val">25%</span>
</div>
<div class="pie-item">
<div
class="pie-swatch"
style="
background: color-mix(
in srgb,
var(--c-accent) 34%,
var(--c-bg-light)
);
"
></div>
<span class="pie-item-label">Churned Users</span>
<span class="pie-item-val">22%</span>
</div>
<div class="pie-item">
<div
class="pie-swatch"
style="background: var(--c-bg-light-alt)"
></div>
<span class="pie-item-label">Prospects</span>
<span class="pie-item-val">15%</span>
</div>
<p class="pie-total">Total participants: [N] · [Study period]</p>
</div>
</div>
<p class="chart-source" data-anim="fade-in" data-delay="3">
Source: Recruitment screener · [Study period]
</p>
</div>
<footer class="slide-foot">
<span class="label muted">[Research Team] · [Month, Year]</span>
</footer>
</section>
<section class="slide slide--vtimeline light">
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
<span class="sidebar-label">Process</span>
<span class="sidebar-label">[Month, Year]</span>
</div>
<header class="slide-chrome">
<span class="label muted">Process</span>
<span class="label muted">14</span>
</header>
<h2 class="vt-hl" data-anim="fade-up" data-delay="1">
From research to recommendation
</h2>
<div class="slide-body">
<div class="vtimeline" data-anim="fade-up" data-delay="2">
<!-- Row 1 -->
<div class="vt-date">[Week 1]</div>
<div class="vt-spine"></div>
<div class="vt-content">
<div class="vt-title">Recruitment</div>
<p class="vt-body">
Screened [N]+ applicants, selected [N] participants across user
segments.
</p>
</div>
<!-- Row 2 -->
<div class="vt-date">[Week 23]</div>
<div class="vt-spine"></div>
<div class="vt-content">
<div class="vt-title">Fieldwork</div>
<p class="vt-body">
[N] moderated sessions. Think-aloud protocol. All sessions
recorded and transcribed.
</p>
</div>
<!-- Row 3 -->
<div class="vt-date">[Week 4]</div>
<div class="vt-spine"></div>
<div class="vt-content">
<div class="vt-title">Synthesis</div>
<p class="vt-body">
Affinity mapping across [N]+ observations. Pattern clustering by
behaviour type.
</p>
</div>
<!-- Row 4 -->
<div class="vt-date">[Week 5]</div>
<div class="vt-spine"></div>
<div class="vt-content">
<div class="vt-title">Validation</div>
<p class="vt-body">
Findings stress-tested against [analytics tool] data and [N]
support ticket samples.
</p>
</div>
</div>
</div>
<footer class="slide-foot">
<span class="label muted">[Research Team] · [Month, Year]</span>
<span class="label muted">14</span>
</footer>
</section>
<section class="slide slide--cycle light">
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
<span class="sidebar-label">Design Process</span>
<span class="sidebar-label">[Month, Year]</span>
</div>
<header class="slide-chrome">
<span class="label muted">Design Process</span>
<span class="label muted">15</span>
</header>
<div class="slide-body">
<h2
class="h2"
style="font-weight: 200"
data-anim="fade-up"
data-delay="1"
>
The design thinking cycle
</h2>
<div class="cycle-grid" data-anim="fade-up" data-delay="2">
<!-- Step 01: top-left -->
<div class="cycle-step">
<div class="cycle-num">01</div>
<div class="cycle-title">Empathise</div>
<p class="cycle-desc">
Understand users in their own context. Suspend assumptions.
Observe before interpreting.
</p>
</div>
<!-- Arrow right: top-center -->
<div class="cycle-arrow"></div>
<!-- Step 02: top-right -->
<div class="cycle-step">
<div class="cycle-num">02</div>
<div class="cycle-title">Define</div>
<p class="cycle-desc">
Reframe the problem as a point of view. One sentence. Testable.
Grounded in observation.
</p>
</div>
<!-- Arrow down-left: mid-left -->
<div class="cycle-arrow"></div>
<!-- Center spacer: mid-center -->
<div></div>
<!-- Arrow down-right: mid-right -->
<div class="cycle-arrow"></div>
<!-- Step 04: bottom-left -->
<div class="cycle-step">
<div class="cycle-num">04</div>
<div class="cycle-title">Test</div>
<p class="cycle-desc">
Put prototypes in front of real users. Capture what they do, not
what they say.
</p>
</div>
<!-- Arrow left: bottom-center -->
<div class="cycle-arrow"></div>
<!-- Step 03: bottom-right -->
<div class="cycle-step">
<div class="cycle-num">03</div>
<div class="cycle-title">Prototype</div>
<p class="cycle-desc">
Build to think, not to ship. The lowest fidelity that answers
the question.
</p>
</div>
</div>
</div>
<footer class="slide-foot">
<span class="label muted">[Research Team] · [Month, Year]</span>
<span class="label muted">15</span>
</footer>
</section>
<section class="slide slide--pyramid light" data-slide="17">
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
<span class="sidebar-label">Research Framework</span>
<span class="sidebar-label">[Month, Year]</span>
</div>
<header class="slide-chrome">
<span class="label muted">Research Framework</span>
<span class="label muted">17</span>
</header>
<div class="slide-body">
<p class="kicker" data-anim="fade-in" data-delay="1">
Research Framework
</p>
<h2 class="h2" data-anim="fade-up" data-delay="2">
Analysis Hierarchy
</h2>
<p class="lead muted" data-anim="fade-up" data-delay="3">
From raw observations to strategic insight
</p>
<!-- Centered pyramid: narrowest at top, widest at bottom -->
<div class="pyr-wrap" data-anim="fade-up" data-delay="4">
<div class="pyr-level">Strategic Insight</div>
<div class="pyr-level">Behavioral Patterns</div>
<div class="pyr-level">Synthesized Themes</div>
<div class="pyr-level">Coded Observations</div>
<div class="pyr-level">Raw Field Notes</div>
</div>
</div>
<footer class="slide-foot">
<span class="label muted">User Research Synthesis</span>
<span class="label muted">Research Team</span>
</footer>
</section>
<section class="slide slide--end light">
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
<span class="sidebar-label">Research Team</span>
<span class="sidebar-label">[Month, Year]</span>
</div>
<!-- Kicker: team attribution in muted mono -->
<p class="kicker" data-anim="fade-in" data-delay="1">Research Team</p>
<!-- Thin rule -->
<div
class="rule"
data-anim="reveal-right"
data-delay="2"
style="margin: var(--gap-sm) 0"
></div>
<!-- Closing headline: weight 200, max 55% width -->
<h2
class="h1"
data-anim="fade-up"
data-delay="3"
style="max-width: 55%"
>
Questions, feedback, and next steps
</h2>
<!-- Contact lead: muted, links styled as plain text -->
<p
class="lead muted"
data-anim="fade-up"
data-delay="4"
style="max-width: 42%; margin-top: var(--gap-md)"
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[research@org.com] · [Slack #research] · Full report at [link]
</p>
</section>
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