diff --git a/apps/web/src/analytics/events.ts b/apps/web/src/analytics/events.ts
index 91f8496b2..525aff845 100644
--- a/apps/web/src/analytics/events.ts
+++ b/apps/web/src/analytics/events.ts
@@ -36,6 +36,8 @@ import type {
   PluginsTemplatesDropdownClickProps,
   PluginsAvailableTabClickProps,
   PluginsSourcesTabClickProps,
+  PluginDetailClickProps,
+  PluginLoopClickProps,
   DesignSystemsTopClickProps,
   DesignSystemsTemplateCardClickProps,
   DesignSystemsTemplatesModalClickProps,
@@ -326,6 +328,20 @@ export function trackPluginsSourcesTabClick(
   send(track, 'ui_click', props);
 }
 
+export function trackPluginDetailClick(
+  track: Track,
+  props: PluginDetailClickProps,
+): void {
+  send(track, 'ui_click', props);
+}
+
+export function trackPluginLoopClick(
+  track: Track,
+  props: PluginLoopClickProps,
+): void {
+  send(track, 'ui_click', props);
+}
+
 export function trackDesignSystemsTopClick(
   track: Track,
   props: DesignSystemsTopClickProps,
diff --git a/apps/web/src/components/PluginDetailView.tsx b/apps/web/src/components/PluginDetailView.tsx
index b9845346f..33157063b 100644
--- a/apps/web/src/components/PluginDetailView.tsx
+++ b/apps/web/src/components/PluginDetailView.tsx
@@ -12,6 +12,8 @@ import type { ApplyResult, InstalledPluginRecord } from '@open-design/contracts'
 import { applyPlugin } from '../state/projects';
 import { navigate } from '../router';
 import { useI18n } from '../i18n';
+import { useAnalytics } from '../analytics/provider';
+import { trackPluginDetailClick } from '../analytics/events';
 
 interface Props {
   pluginId: string;
@@ -19,11 +21,17 @@ interface Props {
 
 export function PluginDetailView(props: Props) {
   const { locale } = useI18n();
+  const analytics = useAnalytics();
   const [plugin, setPlugin] = useState<InstalledPluginRecord | null>(null);
   const [error, setError] = useState<string | null>(null);
   const [applying, setApplying] = useState(false);
   const [applied, setApplied] = useState<ApplyResult | null>(null);
 
+  const onBack = () => {
+    trackPluginDetailClick(analytics.track, { page_name: 'plugins', area: 'plugin_detail', element: 'back', plugin_id: props.pluginId });
+    navigate({ kind: 'marketplace' });
+  };
+
   useEffect(() => {
     let cancelled = false;
     void fetch(`/api/plugins/${encodeURIComponent(props.pluginId)}`)
@@ -47,7 +55,7 @@ export function PluginDetailView(props: Props) {
   if (error) {
     return (
       <div className="plugin-detail" data-testid="plugin-detail">
-        <button type="button" onClick={() => navigate({ kind: 'marketplace' })}>
+        <button type="button" onClick={onBack}>
           ← Marketplace
         </button>
         <div role="alert">Failed to load plugin: {error}</div>
@@ -80,6 +88,7 @@ export function PluginDetailView(props: Props) {
   }>;
 
   const onUse = async () => {
+    trackPluginDetailClick(analytics.track, { page_name: 'plugins', area: 'plugin_detail', element: 'use_plugin', plugin_id: plugin.id });
     setApplying(true);
     setError(null);
     const result = await applyPlugin(plugin.id, { locale });
@@ -100,7 +109,7 @@ export function PluginDetailView(props: Props) {
       <button
         type="button"
         className="plugin-detail__back"
-        onClick={() => navigate({ kind: 'marketplace' })}
+        onClick={onBack}
       >
         ← Marketplace
       </button>
diff --git a/apps/web/src/components/PluginLoopHome.tsx b/apps/web/src/components/PluginLoopHome.tsx
index f6e76c320..8f8b61732 100644
--- a/apps/web/src/components/PluginLoopHome.tsx
+++ b/apps/web/src/components/PluginLoopHome.tsx
@@ -15,6 +15,8 @@ import { Icon } from './Icon';
 import { PluginDetailsModal } from './PluginDetailsModal';
 import { TrustBadge } from './TrustBadge';
 import { authorInitials, derivePluginSourceLinks } from '../runtime/plugin-source';
+import { useAnalytics } from '../analytics/provider';
+import { trackPluginLoopClick } from '../analytics/events';
 
 export interface PluginLoopSubmit {
   prompt: string;
@@ -56,6 +58,7 @@ interface ActivePlugin {
 
 export function PluginLoopHome({ onSubmit }: Props) {
   const { locale } = useI18n();
+  const analytics = useAnalytics();
   const [plugins, setPlugins] = useState<InstalledPluginRecord[]>([]);
   const [loading, setLoading] = useState(true);
   const [pendingApplyId, setPendingApplyId] = useState<string | null>(null);
@@ -128,6 +131,7 @@ export function PluginLoopHome({ onSubmit }: Props) {
   function submit() {
     const trimmed = prompt.trim();
     if (!trimmed) return;
+    trackPluginLoopClick(analytics.track, { page_name: 'plugins', area: 'plugin_loop', element: 'submit', plugin_id: active?.record.id });
     onSubmit({
       prompt: trimmed,
       pluginId: active?.record.id ?? null,
@@ -168,7 +172,7 @@ export function PluginLoopHome({ onSubmit }: Props) {
               <button
                 type="button"
                 className="plugin-loop-home__active-clear"
-                onClick={clearActive}
+                onClick={() => { trackPluginLoopClick(analytics.track, { page_name: 'plugins', area: 'plugin_loop', element: 'clear_active', plugin_id: active?.record.id }); clearActive(); }}
                 aria-label="Clear active plugin"
                 title="Clear active plugin"
               >
@@ -293,7 +297,7 @@ export function PluginLoopHome({ onSubmit }: Props) {
                   <button
                     type="button"
                     className="plugin-loop-home__card-details"
-                    onClick={() => openDetails(p)}
+                    onClick={() => { trackPluginLoopClick(analytics.track, { page_name: 'plugins', area: 'plugin_loop', element: 'card_details', plugin_id: p.id }); openDetails(p); }}
                     aria-label={`View details for ${p.title}`}
                     data-testid={`view-details-${p.id}`}
                     title="View plugin details"
@@ -304,7 +308,7 @@ export function PluginLoopHome({ onSubmit }: Props) {
                   <button
                     type="button"
                     className="plugin-loop-home__card-action"
-                    onClick={() => void usePlugin(p)}
+                    onClick={() => { trackPluginLoopClick(analytics.track, { page_name: 'plugins', area: 'plugin_loop', element: 'card_use', plugin_id: p.id }); void usePlugin(p); }}
                     disabled={isPending || pendingApplyId !== null}
                     aria-busy={isPending ? 'true' : undefined}
                     data-testid={`use-example-${p.id}`}
diff --git a/apps/web/src/components/RoutinesSection.tsx b/apps/web/src/components/RoutinesSection.tsx
index e2f435da0..bcfd0325d 100644
--- a/apps/web/src/components/RoutinesSection.tsx
+++ b/apps/web/src/components/RoutinesSection.tsx
@@ -13,6 +13,8 @@ import { Icon } from './Icon';
 import { navigate } from '../router';
 import { useT } from '../i18n';
 import type { Dict } from '../i18n/types';
+import { useAnalytics } from '../analytics/provider';
+import { trackAutomationsClick } from '../analytics/events';
 
 // Shared translator signature: every sub-component in this file is module-scoped,
 // so `t` from `useT()` is threaded down as a prop rather than re-hooked.
@@ -457,6 +459,10 @@ function RunHistory({
 
 export function RoutinesSection({ onClose }: RoutinesSectionProps) {
   const t = useT();
+  const analytics = useAnalytics();
+  const fireAutomation = (element: 'new_automation' | 'create' | 'save' | 'cancel' | 'run_now' | 'edit' | 'pause' | 'resume' | 'delete' | 'history') => {
+    trackAutomationsClick(analytics.track, { page_name: 'automations', area: 'automations', element });
+  };
   const [routines, setRoutines] = useState<Routine[]>([]);
   const [projects, setProjects] = useState<ProjectSummary[]>([]);
   const [loading, setLoading] = useState(true);
@@ -515,6 +521,7 @@ export function RoutinesSection({ onClose }: RoutinesSectionProps) {
 
   const submit = async (e: FormEvent) => {
     e.preventDefault();
+    fireAutomation(editingId ? 'save' : 'create');
     setSubmitting(true);
     setError(null);
     try {
@@ -625,6 +632,7 @@ export function RoutinesSection({ onClose }: RoutinesSectionProps) {
             type="button"
             className="btn btn-primary"
             onClick={() => {
+              fireAutomation('new_automation');
               setForm(emptyForm());
               setShowForm(true);
             }}
@@ -715,6 +723,7 @@ export function RoutinesSection({ onClose }: RoutinesSectionProps) {
               type="button"
               className="btn"
               onClick={() => {
+                fireAutomation('cancel');
                 setShowForm(false);
                 setEditingId(null);
                 setForm(emptyForm());
@@ -789,7 +798,7 @@ export function RoutinesSection({ onClose }: RoutinesSectionProps) {
                     <button
                       type="button"
                       className="btn btn-primary"
-                      onClick={() => runNow(r.id)}
+                      onClick={() => { fireAutomation('run_now'); runNow(r.id); }}
                       disabled={isBusy}
                     >
                       {t('routines.runNow')}
@@ -798,6 +807,7 @@ export function RoutinesSection({ onClose }: RoutinesSectionProps) {
                       type="button"
                       className="btn"
                       onClick={() => {
+                        fireAutomation('edit');
                         setForm(formFromRoutine(r));
                         setEditingId(r.id);
                         setShowForm(true);
@@ -809,7 +819,7 @@ export function RoutinesSection({ onClose }: RoutinesSectionProps) {
                     <button
                       type="button"
                       className="btn"
-                      onClick={() => toggleEnabled(r)}
+                      onClick={() => { fireAutomation(r.enabled ? 'pause' : 'resume'); toggleEnabled(r); }}
                       disabled={isBusy}
                     >
                       {r.enabled ? t('routines.pause') : t('routines.resume')}
@@ -817,7 +827,7 @@ export function RoutinesSection({ onClose }: RoutinesSectionProps) {
                     <button
                       type="button"
                       className="btn btn-ghost"
-                      onClick={() => setExpandedId(isExpanded ? null : r.id)}
+                      onClick={() => { fireAutomation('history'); setExpandedId(isExpanded ? null : r.id); }}
                       aria-expanded={isExpanded}
                     >
                       {isExpanded ? t('routines.hideHistory') : t('routines.history')}
@@ -825,7 +835,7 @@ export function RoutinesSection({ onClose }: RoutinesSectionProps) {
                     <button
                       type="button"
                       className="btn btn-ghost btn-danger"
-                      onClick={() => remove(r.id)}
+                      onClick={() => { fireAutomation('delete'); remove(r.id); }}
                       disabled={isBusy}
                       title={t('routines.deleteTitle')}
                     >
diff --git a/packages/contracts/src/analytics/events.ts b/packages/contracts/src/analytics/events.ts
index 7d189a8b2..bdd2382e9 100644
--- a/packages/contracts/src/analytics/events.ts
+++ b/packages/contracts/src/analytics/events.ts
@@ -1016,7 +1016,15 @@ export interface AutomationsClickProps {
     | 'run_now'
     | 'open_artifact'
     | 'type_card'
-    | 'filter_tab';
+    | 'filter_tab'
+    | 'edit'
+    | 'pause'
+    | 'resume'
+    | 'delete'
+    | 'history'
+    | 'cancel'
+    | 'create'
+    | 'save';
   type_id?: 'orbit' | 'routines' | 'schedules' | 'live_artifacts';
   filter_id?: 'all' | 'scheduled' | 'running' | 'done';
 }
@@ -1078,6 +1086,20 @@ export interface PluginsSourcesTabClickProps {
   plugin_type?: string;
 }
 
+export interface PluginDetailClickProps {
+  page_name: 'plugins';
+  area: 'plugin_detail';
+  element: 'back' | 'use_plugin';
+  plugin_id?: string;
+}
+
+export interface PluginLoopClickProps {
+  page_name: 'plugins';
+  area: 'plugin_loop';
+  element: 'clear_active' | 'submit' | 'card_details' | 'card_use';
+  plugin_id?: string;
+}
+
 // DESIGN SYSTEMS
 export interface DesignSystemsTopClickProps {
   page_name: 'design_systems';
@@ -1490,6 +1512,8 @@ export type UiClickProps =
   | PluginsTemplatesDropdownClickProps
   | PluginsAvailableTabClickProps
   | PluginsSourcesTabClickProps
+  | PluginDetailClickProps
+  | PluginLoopClickProps
   | DesignSystemsTopClickProps
   | DesignSystemsTemplateCardClickProps
   | DesignSystemsTemplatesModalClickProps